Social Media Marketing & Growth Specialist

We are looking for a results-driven Social Media Marketing & Growth Specialist to lead our social media strategy, audience growth, and lead generation efforts.

This role requires someone who understands content strategy, performance marketing, and conversion-focused campaigns- not just posting, but driving measurable growth.

Key Responsibilities

• Develop and execute social media marketing strategies
• Drive audience growth across platforms (LinkedIn, Instagram, Facebook, etc.)
• Generate qualified leads through organic and/or paid campaigns
• Plan and manage content calendars
• Optimize campaigns to improve engagement, reach, and conversions
• Track performance metrics (CTR, CPL, ROI, engagement rate)
• Collaborate with sales team to align marketing with revenue goals
• Research competitors and market trends
• Continuously test and scale winning strategies

Required Skills & Experience

• 3+ years of experience in social media marketing / growth roles
• Strong understanding of content strategy and funnel marketing
• Experience with paid ads (Meta / LinkedIn preferred)
• Knowledge of analytics tools and performance tracking
• Strong communication and copywriting skills
• Data-driven mindset with focus on ROI

Preferred

• Experience with B2B marketing
• Knowledge of LinkedIn growth strategies
• Familiarity with CRM tools
• Experience scaling accounts and campaigns

Job Type: Full-time

Work Location: In person