Overview:
We are seeking a creative, data-driven, and highly proactive Social Media Marketing Specialist to manage and grow our brand’s digital presence. The ideal candidate is passionate about social media trends, storytelling, and online consumer behavior, with a strong ability to convert engagement into measurable business impact.
Key Responsibilities:
- Develop, execute, and optimize social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.).
- Create high-quality content including posts, reels, stories, graphics, and short-form videos.
- Manage content calendars to ensure consistent and timely posting.
- Analyze performance metrics and generate reports to improve ROI and campaign effectiveness.
- Engage with the online community by responding to comments, messages, and brand mentions.
- Collaborate with design, sales, and marketing teams to align campaigns with business goals.
- Plan and run paid social media advertising campaigns.
- Identify and collaborate with influencers, creators, and strategic partners.
- Monitor social media trends, emerging platforms, and competitor activity.
- Ensure brand consistency, voice, and guidelines across all content.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in social media management or digital marketing.
- Strong understanding of analytics tools (Meta Insights, Google Analytics, LinkedIn Analytics, etc.).
- Excellent writing, storytelling, and creative thinking abilities.
- Knowledge of social media algorithms and best practices.
- Ability to work in a fast-paced environment and meet deadlines.
- Familiarity with tools like Canva, Adobe Suite, Hootsuite, Buffer, or similar.
Preferred Qualifications:
- Experience with video editing and short-form content creation.
- Experience running paid ads on Meta, LinkedIn, or Google.
- Knowledge of SEO principles and content marketing.
Job Type: Internship
Contract length: 6 months
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person