Social Media Marketing Manager

Social Media Marketing Manager

Location: Al Quoz, Dubai
Department: Marketing & Communications
Company: Al Lokrit Group
Website: www.lokrit.com

About the Role

We are looking for an experienced and creative Social Media Marketing Manager to lead our brand’s digital presence across platforms. The ideal candidate will be a strategic thinker with a strong understanding of content creation, campaign planning, influencer marketing, and ad management.

You’ll take full ownership of our social media ecosystem — from concept to execution — ensuring that every post, campaign, and collaboration reflects the creativity, quality, and vision of Al Lokrit Group.

Key Responsibilities

· Develop and implement a comprehensive social media strategy to build brand awareness, engagement, and lead generation across all digital platforms.

· Plan and manage Instagram grids, ensuring a consistent and visually cohesive brand narrative.

· Lead the content creation process — from ideation to production — including photoshoots, reels, stories, and campaign visuals.

· Strategize and manage paid ad campaigns across Google Ads and Meta platforms, focusing on reach, engagement, and conversions.

· Direct event and brand shoots, ensuring creative storytelling and alignment with campaign goals.

· Plan and oversee influencer marketing campaigns — including outreach, negotiation, coordination, and performance analysis.

· Collaborate with the design and video teams to maintain the brand’s aesthetic and tone across all content.

· Track and analyze campaign metrics, providing regular reports with insights and actionable improvements.

· Stay ahead of social media trends, algorithm changes, and emerging platforms to keep the brand competitive and innovative.

· Support cross-brand marketing initiatives within the group (Capital Flower Markets, Gardenville, Play Events, etc.).

Skills & Expertise

· Expertise in Instagram, Facebook, YouTube, LinkedIn, and Google Ads / Meta Business Suite.

· Strong sense of visual storytelling, creative direction, and trend analysis.

· Excellent communication and leadership skills to manage cross-functional teams.

· Proven ability to create engaging content and grow digital communities organically.

· Experience in managing influencer collaborations and digital ad campaigns.

· Data-driven mindset with the ability to interpret metrics and optimize performance.

· Familiarity with Canva or Adobe Creative Suite tools is a plus.

Qualifications

· Bachelor’s degree in Marketing, Communications, or Media Studies.

· 4–6 years of experience in social media management, digital marketing, or brand strategy.

· Previous experience managing paid campaigns and influencer partnerships in retail, floral, lifestyle, or FMCG sectors preferred.

· Strong portfolio showcasing successful campaigns and measurable growth.

What We Offer

· A creative, fast-paced, and collaborative work environment.

· Opportunity to lead digital marketing for one of the UAE’s top floral and plant wholesalers.

· Exposure to large-scale campaigns, luxury events, and influencer collaborations.

· Competitive salary, benefits, and professional growth opportunities.

About Al Lokrit Group

Established in 1989, Al Lokrit Group is a pioneer in the wholesale supply of fresh cut flowers, plants, vases, and decorative accessories across the UAE and GCC. Our divisions — including Capital Flower Markets, Gardenville, and Play Events — cater to B2B clients, hotels, event companies, and retail chains.
With decades of expertise and a passion for innovation, we continue to redefine the floral and décor industry through creativity, reliability, and quality.

If you’re passionate about social media, storytelling, and digital creativity — we’d love to have you on our team.
Apply now by writing to us at allokritgroup@gmail.com

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Expected Start Date: 01/11/2025