Qureos

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Social Media Marketing Manager

Key Responsibilities:

  • Manage a comprehensive B2B and B2C social media marketing plan for the education team
  • Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube
  • Generate high-quality, on-brand content that resonates with the target audience, collaborating with the relevant teams to create visually appealing and shareable content.
  • Manage a detailed social media content calendar, ensuring a consistent posting schedule and a variety of content types (images, videos, blog posts, interactive content).
  • Collaborate with stakeholder groups to prioritize and integrate with the larger social media strategy for the entire company
  • Working closely with product and audience engagement teams to provide the social media strategy for the overall omnichannel engagement approach for program promotion for both online and live activities
  • Plan and execute paid marketing strategies and work within allocated budgets to maximize reach and activation
  • Provide detailed metrics and trends reporting on social media activity
  • Be a leader internally about social media and its value to the organization
  • Support sales training efforts


Skills and Capabilities:

  • Proactive, with a strong sense of self-direction
  • Strong interpersonal skills
  • Ability to engage key internal stakeholders to achieve objectives
  • Excellent communicator – both written and verbal
  • Detail-oriented and deadline-focused
  • Resourceful with ability to quickly take projects from idea to execution
  • Strategic and creative thinker, inquisitive and willing to evaluate/change current processes
  • Comfortable with presenting to internal and external stakeholders


Requirements:

  • 3-5 years of related work experience, preferably in a healthcare environment
  • Marketing degree, Diploma in Marketing or equivalent experience
  • Excellent knowledge of major social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube and experience of marketing across these channels
  • Strong understanding of social media analytics and tracking tools to measure campaign success.
  • Demonstrated ability to support sales teams
  • Proficiency in Excel, Word and PowerPoint
  • Experience in Social Media data sources and analysis

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