Social Media Marketing Manager

Key Responsibilities:

• Manage a comprehensive B2B and B2C social media marketing plan for the education team
• Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube
• Generate high-quality, on-brand content that resonates with the target audience, collaborating with the relevant teams to create visually appealing and shareable content.
• Manage a detailed social media content calendar, ensuring a consistent posting schedule and a variety of content types (images, videos, blog posts, interactive content).
• Collaborate with stakeholder groups to prioritize and integrate with the larger social media strategy for the entire company
• Working closely with product and audience engagement teams to provide the social media strategy for the overall omnichannel engagement approach for program promotion for both online and live activities
• Plan and execute paid marketing strategies and work within allocated budgets to maximize reach and activation
• Provide detailed metrics and trends reporting on social media activity
• Be a leader internally about social media and its value to the organization
• Support sales training efforts

Skills and Capabilities:

• Proactive, with a strong sense of self-direction
• Strong interpersonal skills
• Ability to engage key internal stakeholders to achieve objectives
• Excellent communicator – both written and verbal
• Detail-oriented and deadline-focused
• Resourceful with ability to quickly take projects from idea to execution
• Strategic and creative thinker, inquisitive and willing to evaluate/change current processes
• Comfortable with presenting to internal and external stakeholders

Requirements:

• 3-5 years of related work experience, preferably in a healthcare environment
• Marketing degree, Diploma in Marketing or equivalent experience
• Excellent knowledge of major social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube and experience of marketing across these channels
• Strong understanding of social media analytics and tracking tools to measure campaign success.
• Demonstrated ability to support sales teams
• Proficiency in Excel, Word and PowerPoint
• Experience in Social Media data sources and analysis