Social Media Marketing & SEO Expert

Job Summary:

We are seeking a talented Social Media and SEO Marketing Specialist to manage our school's social media accounts, drive traffic to our website and optimize our online presence through effective SEO strategies. The successful candidate will be responsible for creating and executing social media campaigns, monitoring online analytics, developing and maintaining our school's website, and managing our online reputation.

Key Responsibilities:

• Develop and implement social media marketing strategies to increase engagement, followers and brand awareness across various social media platforms.
• Plan and execute social media campaigns, including content creation and designing, scheduling and posting.
• Monitor social media metrics, such as reach, engagement and conversion rates, and adjust marketing strategies accordingly.
• Develop and maintain our school's website, ensuring it is up-to-date, user-friendly and optimized for search engines.
• Conduct keyword research and implement on-page and off-page SEO strategies to increase website traffic and search engine rankings.
• Create and publish blog articles and other website content to improve our online presence.
• Monitor website analytics and report on key metrics, such as traffic sources, bounce rates and conversion rates.
• Work with other staff and management when required, such as assisting them in IT related issues, managing assigned tasks during school events and programs.
• Monitoring other businesses locally and globally and developing successful marketing strategies.
• Manage online reviews and reputation, responding to customer feedback and ensuring a positive online presence.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Computer sciences, IT or a related field.
• At least 1 year of experience in social media marketing, website development and SEO.
• Strong knowledge of social media platforms, marketing strategies and best practices.
• Proven track record of improving website traffic and search engine rankings through effective SEO strategies.
• Proficiency in web development languages, such as HTML, CSS and JavaScript, as well as website development platforms, such as WordPress.
• Experience with Google Analytics, Google Search Console and other relevant analytics tools.
• Excellent communication, interpersonal and organizational skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Knowledge of current trends and developments in social media marketing and SEO.
• Ability to prioritize tasks and work under pressure.
• Flexibility and adaptability to changing work demands and environments.

Experience in the education industry is preferred.

If you are a highly motivated individual with a passion for social media marketing, website development and SEO, and a desire to make a positive impact in an international institution, please apply with your resume and cover letter. We look forward to hearing from you!

Job Type: Full-time

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Experience:

• SEO & Web Development: 1 year (Required)

Work Location: In person