Social Media Marketing Specialist

Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic team. This role is essential for enhancing our online presence and engaging with our audience across various social media platforms. The ideal candidate will have a strong understanding of social media marketing strategies, content creation, and brand management. You will be responsible for developing innovative campaigns that align with our brand's voice and objectives.

Duties

• Develop and implement effective social media strategies to increase brand awareness and engagement.
• Film/capture content on site
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media channels for trends and insights through social listening techniques.
• Analyze performance metrics using Google Analytics and web analytics tools to refine strategies.
• Collaborate with the marketing team to align social media efforts with overall marketing initiatives.
• Maintain brand consistency across all digital platforms through effective branding practices.
• Assist in public relations efforts by promoting company news and events on social media.

Qualifications

• Proven experience in social media management, preferably in a professional setting.
• Strong knowledge of digital marketing principles, including e-commerce strategies.
• Proficiency in graphic design
• Experience with video editing software for creating engaging multimedia content.
• Excellent proofreading skills with attention to detail in written communication.
• Familiarity with relationship management techniques to foster community engagement.
• Ability to work collaboratively within a team while managing multiple projects simultaneously.
• Strong analytical skills to interpret data from various sources for strategic decision-making.
• A creative mindset with the ability to think outside the box when developing content ideas. If you are passionate about social media, possess a keen eye for design, and have the skills necessary to drive engagement through innovative strategies, we encourage you to apply for this exciting opportunity.

Job Type: Part-time

Pay: $18.00 - $20.00 per hour

Expected hours: 5 – 10 per week

Work Location: Hybrid remote in Boca Raton, FL 33496