Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Job Objective:

Plan, execute, and manage social media marketing strategies to increase brand awareness, enhance audience engagement, and support business growth through creative content and data-driven insights.

Key Responsibilities:

1. Content Management

• Develop a monthly content calendar aligned with marketing goals.
• Create and write engaging content (posts, captions, visuals, videos, stories).
• Collaborate with the design team to produce high-quality visual content.
• Optimize content for each platform’s algorithm and audience behavior.

2. Social Media Account Management

• Manage the company’s profiles on platforms such as Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube.
• Respond to comments, messages, and inquiries professionally.
• Monitor brand reputation and enhance community engagement.

3. Advertising Campaigns

• Create and manage paid advertising campaigns on Meta Ads, TikTok Ads, and Google Ads.
• Analyze campaign performance and adjust strategies to maximize ROI.
• Define audience targeting based on demographic and behavioral data.

4. Analytics & Performance Measurement

• Prepare weekly and monthly performance reports.
• Track KPIs such as Reach, Engagement Rate, CTR, and Conversions.
• Provide data-driven recommendations to improve results.

5. Continuous Improvement

• Stay updated on the latest social media trends and platform features.
• Suggest creative ideas to increase growth and engagement.
• Collaborate with the marketing team to ensure strategy alignment.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field.

Experience:

• 1–3 years of experience in social media management or digital marketing.
• Hands-on experience with paid advertising is highly preferred.