Social Media Marketing Specialist

Job Description: Social Media Marketing Executive

We are looking for a creative Social Media Marketing Executive who lives and breathes social platforms especially Instagram and knows how to turn content into engagement, followers, footfall and leads. Digital marketing knowledge is a plus, but social media handling is the core responsibility.

Primary Responsibilities (Social Media – Core Role)

• Handle end-to-end social media management for the brand
• Plan, create & manage content across Instagram (primary), Facebook, LinkedIn and other platforms
• Manage Instagram reels, stories, posts, highlights, captions, hashtags & trends
• Grow followers organically through creative content and engagement strategies
• Understand target audience behaviour and platform insights
• Come up with out-of-the-box content ideas aligned with brand identity
• Maintain posting calendars and ensure consistency across platforms
• Monitor engagement, DMs, comments and community interactions
• Build and strengthen the company’s digital & social media presence

Secondary Responsibilities (Digital Marketing – Support Role)

• Support basic digital marketing activities like lead generation campaigns
• Assist in running social media ads (Meta Ads – basic understanding preferred)
• Track performance of campaigns and content using platform insights
• Coordinate with internal teams for campaign execution and reporting

Additional Responsibilities

• Support client servicing activities when required
• Coordinate with designers, content creators and vendors
• Stay updated with social media trends, algorithm changes & formats

Requirements

• Proven experience in social media handling (Instagram-focused)
• Strong creative thinking and content ideation skills
• Clear understanding of how to grow and manage social media accounts
• Hands-on experience with Instagram & Facebook tools and insights
• Good communication and coordination skills
• Experience in a digital marketing agency or event management company is a plus

Important Note

This role is NOT a pure performance marketing or SEO role.
Candidates must have hands-on experience managing social media pages.

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person