Social Media Marketing Specialist

Location: Raleigh/Wake Forest, NC (hybrid; onsite content capture as needed)

Type: 1099 Contractor • Future full-time opportunity available

Collabs: You’ll have access to a Graphic Designer

About the role

Activate Fitness & Wellness is a private training studio offering small-group classes and 1:1 coaching. We’re hiring a part-time Social Media Manager to own posting, creative strategy, and content execution. You’ll partner with coaches and our designer to tell real client stories, promote classes/PT, and drive bookings.

What you’ll do

• Build a rolling 30-day content calendar across IG/FB (Reels, feed, Stories).
• Post consistently with on-brand captions + clear CTAs (book online, free consult).
• Capture/direct short-form video in-studio (testimonials, trainer tips, class moments).
• Turn client wins into social proof (with permissions).
• Plan and launch campaigns
• Community management: reply to DMs/comments, surface leads/FAQs.
• Brief the Graphic Designer on asset needs (sizes, copy, deadlines).
• (Nice-to-have) Support simple email/newsletter or landing-page copy for campaigns.

What success looks like

• Steady weekly output (e.g., 2 posts, 4 Stories, 2 Reels).
• Growth in inquiries/bookings from social (trackable link in bio).
• Creative themes that match our pillars: wellness, beginner-friendly, small-group coaching, pain-free movement, real results.

Must-haves

• Strong short-form copy + Reels/vertical video skills.
• Comfortable filming in-studio and directing simple UGC.
• Organized, deadline-driven, and data-curious (optimize from Insights).

Bonus points

• Certified Personal Trainer (CPT) or in progress (NASM, ACE, ACSM, NSCA, ISSA).
• Helps you capture movement-safe content, use accurate exercise language, collaborate tightly with coaches, and create educational posts that reflect proper technique and programming intent.

Job Types: Part-time, Contract

Pay: $20.00 - $30.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Raleigh, NC 27616