Social Media Marketing Specialist

Company Description

RADY INTERIOR, established in August 2019, provides high-quality and affordable design solutions. We create luxurious, comfortable interiors that reflect different lifestyles. RADY INTERIOR seeks unique, bespoke, and extraordinary elements to infuse personality into our spaces.

Job description:

Job Opening – Social Media Growth Specialist (Interior Design Focus)

Platforms: Instagram & TikTok

We are seeking a Social Media Growth Specialist with a clear understanding of the interior design and fit-out industry to help grow and elevate our presence on Instagram and TikTok.

This role requires someone who can think like a designer, communicate design ideas clearly, and appear confident and professional on camera while working closely with the interior design and multimedia teams.

Core Objective of the Role

To grow our social media platforms by creating design-intelligent, trend-aware, and visually credible content that reflects real interior design expertise not generic lifestyle or influencer-style posting.

Key Responsibilities

• Plan and execute  social media growth strategies  for Instagram and TikTok.
• Translate  interior design concepts, tips, site moments, and design thinking  into engaging short-form content.
• Appear  on camera when required  to explain design ideas, trends, or insights in a clear and confident manner.
• Work closely with the  interior design team  to understand projects, concepts, and execution details.
• Coordinate with the  multimedia designer  to guide content direction based on performance and trends.
• Stay updated on social media trends while ensuring content remains  aligned with a professional design brand .
• Engage with the audience through comments and DMs when needed.
• Collect and organize project photos/videos to support ongoing content creation.

Mandatory Requirements

• Good  understanding of the interior design / interior fit-out industry  (education, work experience, or proven exposure).
• Comfortable and  presentable on camera  with clear communication skills.
• Proven understanding of  Instagram & TikTok content behavior and growth mechanics .
• Creative, trend-aware, and experimental mindset.
• Ability to work closely with designers and respect design language and brand tone.
• Arabic fluency is mandatory. Applications without Arabic proficiency will not be considered.
• UAE-based;  remote or overseas candidates will not be considered .
• UAE experience  preferred .

What This Role Is / Is Not

✔ Design-aware social media growth role

✔ Camera-friendly, confident presence

✔ Strategic, trend-focused, and content-intelligent

❌ Not a graphic designer

❌ Not a passive posting role

❌ Not a lifestyle influencer position

Personality Fit

• Confident but professional
• Creative without ego
• Curious about design, space, and aesthetics
• Comfortable learning from designers and contributing ideas

Job Type

• Full-time