Social Media Marketing Specialist

Job Summary
We are seeking an energetic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling content, develop engaging campaigns, and leverage social media tools to connect with our audience authentically. Your expertise will help us build meaningful relationships, increase brand awareness, and drive measurable results through strategic digital marketing initiatives. This paid position offers an exciting opportunity to influence our online voice and contribute to our growth story.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals and target audiences.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency in branding and messaging.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities; respond proactively to engagement opportunities.
• Manage social media advertising campaigns, including Facebook Advertising and Google Analytics tracking, to optimize reach and ROI.
• Design eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to enhance content appeal.
• Schedule posts efficiently using tools like Hootsuite and Buffer while maintaining a consistent posting calendar.
• Analyze web analytics data to measure campaign performance; generate reports that inform future marketing strategies.
• Collaborate with public relations teams to ensure cohesive messaging; support branding initiatives across all digital channels.
• Engage with followers by managing comments, messages, and reviews to foster strong community relationships.
• Conduct keyword research for SEO optimization; implement best practices for content creation that improve organic search rankings.

Qualifications

• Proven experience in social media marketing with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening platforms and web analytics tools like Google Analytics.
• Hands-on experience managing social media management tools such as Hootsuite or Buffer.
• Knowledge of digital marketing principles including SEO, branding, E-commerce strategies, and public relations.
• Strong writing, proofreading skills, and attention to detail for crafting compelling content.
• Ability to analyze data insights to refine campaigns and optimize performance effectively.
• Excellent relationship management skills with the ability to collaborate across teams and stakeholders. Join us as a Social Media Marketing Specialist if you're passionate about creating vibrant online communities, driving innovative campaigns, and making a tangible impact through digital storytelling!

Pay: $25.00 - $35.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Anchorage, AK 99507