Social Media Marketing Specialist

Company Overview
Focus Merchandising is a full-service global sourcing expert dedicated to delivering fashion-forward products efficiently and affordably. With over a decade of experience, our comprehensive approach encompasses design and manufacturing to meet the dynamic needs of our clients worldwide. Overview
We are seeking an energetic and detail-oriented Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to engage audiences and drive business growth. If you thrive in a fast-paced environment and have a passion for digital marketing, this opportunity is perfect for you! Duties

• Develop and implement innovative social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more
• Create engaging content including graphics, videos, photography, and written posts that resonate with target audiences
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize campaigns
• Conduct social listening to track brand mentions, industry trends, and customer feedback to inform marketing tactics
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and visual content creation that enhances brand identity
• Execute targeted advertising campaigns on Facebook and other platforms to increase reach and conversions
• Analyze web analytics with Google Analytics and web metrics tools to measure campaign effectiveness and refine strategies

Qualifications

• Proven experience in social media marketing, content creation, or digital marketing roles with a strong portfolio of successful campaigns
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator
• Familiarity with social media management tools like Hootsuite and Buffer
• Knowledge of SEO principles, keyword research, and web analytics including Google Analytics
• Strong understanding of branding, public relations, e-commerce integration, and relationship management
• Ability to produce high-quality photography and video editing for diverse content formats
• Excellent proofreading skills with attention to detail in all communications
• Experience with social listening tools and social media advertising platforms such as Facebook Advertising

Join us as a Social Media Marketing Specialist to bring your creativity to life while driving impactful digital campaigns. Be part of a vibrant team committed to innovation, growth, and making a lasting impression in the digital landscape!

Pay: $24.77 - $29.84 per hour

Benefits:

• Flexible schedule

Work Location: In person