Social Media Marketing Specialist (Onsite – Sialkot)

Build Brands. Grow Communities. Create Content That Performs.

At Salam Experts, we believe social media is more than just posting content—it’s about building attention, engagement, trust, and measurable business growth.

We are looking for a creative and performance-driven Social Media Marketing Specialist who understands how to combine content strategy, audience engagement, and platform trends to grow brands effectively across digital channels.

This role is ideal for someone who can think creatively, analyze performance data, and consistently produce content ideas that connect with audiences.

Key Responsibilities

Social Media Strategy

• Develop and execute platform-specific social media strategies
• Align content planning with overall marketing and branding goals
• Create monthly content calendars and campaign plans
• Identify opportunities for audience growth and engagement
  
  

Content Creation & Planning

• Create engaging content ideas for:
• Facebook
• Instagram
• LinkedIn
• X (Twitter)
• TikTok/Reels (preferred)
• Write captions, hooks, and post copy aligned with brand voice
• Coordinate with graphic designers and video editors for content production
• Suggest creative campaign ideas, trends, and promotional concepts
  

Community Management

• Manage comments, messages, and audience interactions professionally
• Build positive engagement and online community presence
• Maintain brand tone and communication consistency
• Respond to inquiries in a timely and professional manner
  
  

Performance Tracking & Reporting

• Monitor social media performance and engagement metrics
• Analyze:
• Reach
• Engagement
• Follower growth
• Click-through rates
• Content performance
• Prepare performance reports and suggest improvements based on insights
  

Trend Monitoring & Research

• Stay updated with:
• Social media trends
• Viral content formats
• Platform algorithm changes
• Content strategies
• Identify trending ideas relevant to the brand and audience
• Continuously improve content strategy using industry best practices
  

Experience

Required Skills & Qualifications

• 1+ years of experience in:
• Social Media Marketing
• Content Marketing
• Digital Marketing
• Brand Management
• Agency experience is a plus
  

Platform Knowledge

Strong Understanding Of

• Facebook
• Instagram
• LinkedIn
• X (Twitter)
• TikTok/Reels (preferred)
  
  

Understanding of platform-specific content strategies and audience behavior is highly important.

Content & Creative Skills

• Strong content writing and caption-writing ability
• Creative mindset with understanding of visual storytelling
• Ability to generate engaging content ideas consistently
• Understanding of branding and audience targeting
  
  

Tools & Software

Familiarity With Tools Such As

• Meta Business Suite
• Canva
• Buffer / Hootsuite (preferred)
• Basic analytics and scheduling tools
• Google Workspace / Microsoft Office
  
  

Soft Skills

• Strong communication and collaboration skills
• Creativity combined with analytical thinking
• Time management and consistency
• Ability to adapt quickly to trends and feedback
• Professional attitude and ownership mindset
  
  

Bonus Advantage (Highly Preferred)

Candidates with the following skills will stand out significantly:

• Basic graphic design understanding
• Video content/reels planning experience
• Knowledge of paid social media campaigns
• Understanding of branding and content funnels
• Experience managing multiple brands/accounts
• Familiarity with AI tools for content ideation and productivity
• Understanding of SEO-friendly content writing or blog posting
  
  

Portfolio Requirement

Applicants Should Provide

• Portfolio OR
• Social media pages/accounts managed OR
• Examples of campaigns/content they have worked on
  
  

Applications with proof of previous work will be preferred.

What We Offer

Career Growth

• Opportunity to grow into Social Media Manager or Digital Marketing Lead role
• Exposure to multiple brands and industries
• Continuous learning and skill development
  
  

Compensation & Rewards

• Competitive salary package
• Performance-based increments and bonuses
• Recognition for creativity and campaign success
  
  

Work Environment

• Professional and collaborative team culture
• Creative and learning-focused environment
• Structured workflows and support system
  
  

Work-Life Balance

• Paid holidays and leave structure
• Flexible and supportive work environment
• Focus on productivity and quality work
  
  

Who Should Apply?

This Role Is Ideal For Someone Who

• Loves social media and digital trends
• Enjoys creating engaging content ideas
• Understands audience psychology and engagement
• Wants to grow professionally in digital marketing
• Can balance creativity with performance tracking
• Is proactive, consistent, and eager to learn