Social Media & Paid Ads Coordinator

About the Role

We're looking for a detail-oriented Social Media & Paid Ads Coordinator to execute and coordinate our daily digital operations across all brand channels. Working under the direct supervision of the Marketing Manager, you'll be responsible for implementing content plans, actively managing production workflows with creative teams, running ad campaigns, and ensuring everything published reflects our brand book and strategy.

This is an execution-focused role with strong accountability: you'll take strategic direction, work hands-on with production teams to ensure timely delivery, and maintain brand consistency across every touchpoint.

Key Responsibilities

Social Media & Content Execution

- Execute monthly content calendars across all active social platforms (Instagram, YouTube, Pinterest, LinkedIn, etc.) as planned by Marketing Manager

- Work closely with photographers, videographers, editors, and designers throughout the production process—not just coordinating, but following up, ensuring deadlines, and receiving final outputs

- Review all creative deliverables against brand book and brand strategy before approval

- Ensure every piece of content aligns with Lorenzo's luxury positioning, visual guidelines, and tone of voice

- Schedule and publish daily content (posts, Stories, Reels) across all platforms

- Monitor comments, DMs, and engagement—respond appropriately or escalate to Marketing Manager

- Track content performance metrics and report insights to Marketing Manager

- Organize and maintain content libraries and digital asset management

- Coordinate with design/development teams for website content updates

- Ensure publishing accuracy, timing, and platform-specific best practices

Paid Ads Campaign Coordination

- Set up and launch Meta Ads and Google Ads campaigns based on approved briefs

- Monitor daily campaign performance and budgets

- Make tactical adjustments (bids, placements, audiences) within approved parameters

- Prepare performance reports with key metrics (impressions, clicks, CPL, conversions)

- Flag issues or optimization opportunities to Marketing Manager

- Execute campaigns strictly within approved budgets and guidelines

Lead Management & Sales Coordination

- Capture and input leads from all social and paid channels into CRM system

- Ensure lead response coordination within defined SLA timelines

- Track lead handoff to sales team and monitor follow-up status

- Maintain lead source attribution and conversion tracking

- Coordinate with sales team on lead quality feedback and improvement areas

- Escalate performance issues or creative gaps proactively to Marketing Manager

Administrative & Operational Support:

- Maintain organized files for all campaigns, content, and reports

- Schedule content production sessions (shoots, showroom visits)

- Coordinate with vendors and freelancers as directed

- Prepare weekly status updates and monthly performance reports

What You Bring:

Required:

- 2-3 years experience in social media coordination or digital marketing execution

- Hands-on experience managing multiple social media platforms (Instagram, YouTube, Pinterest, LinkedIn, etc.)

- Working knowledge of Meta Ads Manager and Google Ads

- Strong understanding of brand guidelines and ability to ensure brand consistency

- Organized, proactive, and able to manage multiple projects and deadlines simultaneously

- Excellent follow-up skills—able to track deliverables and hold teams accountable

- Good visual eye and understanding of luxury brand aesthetics

- Fluent English (written and spoken)

- Comfortable with data tracking, reporting, and Excel/Google Sheets

Preferred:

- Experience in luxury, design, or lifestyle brands

- Familiarity with content scheduling tools (Later, Hootsuite, Meta Business Suite)

- Basic Arabic is a plus

- Based in Dubai or able to relocate

How to Apply:

Send your CV to jobs@lorenzohome.ae with:

- Brief note on your experience managing social media and coordinating content production

- 2-3 examples of social accounts or campaigns you've managed (with your specific role explained)

- Your availability to start

Job Types: Full-time, Permanent

Pay: From AED5,000.00 per month