Social Media, Part-Time Freelancer

Job Overview
We are seeking a dynamic and motivated Part-Time Freelancer to join our team as a Social Media Specialist. In this role, you will be the driving force behind our brand’s online presence, crafting engaging content, managing social media platforms, and building meaningful relationships with our audience. This position offers flexibility and the opportunity to showcase your creativity while contributing to our digital marketing efforts. Your energetic approach and strategic mindset will help elevate our brand across various social channels, ensuring consistent messaging and impactful engagement.

Duties

• Develop and implement creative social media strategies tailored to our brand identity across platforms such as Instagram and Facebook.
• Create compelling content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
• Conduct keyword research and optimize content for SEO to improve visibility and engagement.
• Analyze web analytics and social media metrics through Google Analytics and other tools to measure campaign performance and refine strategies.
• Engage with followers by responding to comments, messages, and reviews promptly while maintaining positive relationship management.
• Coordinate Facebook Advertising campaigns to boost posts or promote products/services effectively.
• Support public relations initiatives by crafting press releases or promotional content that aligns with branding goals.
• Collaborate with the team on branding efforts, e-commerce promotions, and digital marketing campaigns to ensure cohesive messaging across all channels.

Experience

• Proven experience managing social media accounts for brands or organizations in a freelance or part-time capacity.
• Strong proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with social media management platforms like Hootsuite and Buffer for scheduling and analytics.
• Knowledge of SEO best practices, keyword research techniques, and web analytics including Google Analytics.
• Experience in content creation including photography, video editing, and proofreading for accuracy and tone.
• Understanding of social listening tools and techniques to monitor brand reputation and industry trends.
• Ability to develop engaging campaigns that align with branding strategies while leveraging paid advertising options like Facebook Ads.
• Excellent communication skills with a knack for relationship management across diverse audiences. Join us as a Social Media Part-Time Freelancer — where your creativity fuels our brand’s growth! This paid role offers the perfect blend of flexibility, innovation, and impact in the vibrant world of digital marketing.

Job Types: Part-time, Contract

Pay: $100.00 - $175.00 per month

Expected hours: 2 – 5 per week

Work Location: Hybrid remote in Lynbrook, NY 11563