Social Media & Partnerships Manager

ROLE OVERVIEW:

You live and breathe social. You know what’s trending before it trends, you can spot a scroll-stopping idea from a mile away, and you understand that in this business, relevance is everything. You are the agency’s social media visionary—setting the strategy, owning the platforms, and building programs that make clients’ brands impossible to ignore. A true player-coach, you are equally at home presenting strategy in the boardroom and on set directing a shoot. You build and inspire the team behind the content machine, while personally managing the influencer relationships, platform partnerships, and creative standards that keep the agency ahead of the curve. Your clients count on you for what’s next. Your team looks to you for leadership. And the industry watches you—because you are always one step ahead. Bold, brilliant, and fast—because in social, the window doesn’t wait.

Major Responsibilities & Duties

The Social Media & Partnerships Manager has four core areas of responsibility across the agency’s client portfolio.

1. Social media strategy & content leadership, owning the vision and execution of social programs from concept through publication. This may include the following:

• Leading the development and ownership of social media strategy across the full client portfolio, translating business objectives into results-driven social programs.
• Setting the content strategy vision and overseeing the end-to-end content lifecycle—from brief through publication—ensuring brand consistency, creative excellence, and performance accountability.
• Creating and maintaining content calendars across client accounts, from concept development through approval and posting.
• Actively participating in brainstorming sessions and content development, stepping in to create content directly when capacity or urgency demands it.
• Directing and optimizing paid social media investment strategies in alignment with broader digital and traditional media plans.
• Partnering with media teams to ensure holistic, integrated campaign execution across paid, owned, and earned channels.

2. Team leadership & senior client partnership, building the people and relationships that drive social excellence across the agency. This may include the following:

• Building, mentoring, and managing a team of social media managers and content creators, with clear goals, workflows, and professional development paths.
• Serving as a senior client-facing lead—presenting strategy, reporting on performance, and guiding clients on best practices, platform evolution, and emerging opportunities.
• Establishing agency-wide standards and governance for community management, including escalation protocols and customer service integration.
• Providing hands-on community management for priority clients when capacity or urgency requires.
• Developing and presenting cross-agency learnings, case studies, and best practices to elevate social media thinking throughout the organization.

3. Influencer & partnership development, owning the agency’s full creator and platform partnership ecosystem. This may include the following:

• Owning the agency’s influencer and creator partnership strategy—defining frameworks for identification, vetting, negotiation, contracting, and performance evaluation.
• Personally managing key influencer relationships and negotiating rates and agreements as needed.
• Cultivating and managing senior-level relationships with social platform partners,monitoring vendors, and technology providers.
• Unlocking agency and client advantages through strategic platform and vendor relationships.
• Ensuring influencer programs are brand-safe, strategically sound, and measurably effective.

4. Innovation, content studio & platform leadership, keeping the agency at the forefront of social media evolution. This may include the following:

• Championing innovation by identifying, evaluating, and operationalizing emerging platforms, formats, and technologies.
• Leading internal education and thought leadership efforts to keep the agency ahead of the curve.
• Overseeing the TT Content Studio—including equipment sourcing and production standards.
• Actively participating in content shoots,including shot list creation, pre-production decks, prop sourcing, and on-set execution.
• Managing vendor partners and supporting asset organization from pre-production through final delivery.
• Establishing and continuously evolving agency-wide social media standards, governance, and best practices.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, Business, or a related field
• 5+ years of progressive experience in social media marketing, content strategy, influencer marketing, or related disciplines, including agency experience
• 2+ years of experience leading and developing high-performing teams
• Proven experience developing and executing social media strategies across multiple brands, industries, and platforms
• Experience with social media management, publishing, listening, and reporting platforms, including Sprout Social
• Demonstrated success managing influencer and creator partnerships, including relationship management, negotiations, contracts, and performance evaluation
• Deep expertise across major social media platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, and emerging channels
• Strong understanding of paid social media strategy, audience targeting, analytics, reporting, and performance optimization
• Exceptional verbal, written, presentation, and client communication skills
• Experience presenting strategic recommendations and performance results to senior-level clients and stakeholders
• Strong leadership capabilities with the ability to mentor, inspire, and develop team members
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment
• Thrives in a collaborative environment and works effectively across account service, creative, media, and production teams
• Demonstrated ability to identify emerging trends, translate insights into action, and drive innovation across social media programs
• Mac literate with advanced proficiency in Microsoft Office, Outlook, Excel, and Keynote
• Experience in casino, franchise, restaurant, hospitality, retail, consumer packaged goods, or other multi-location brands preferred