Social Media & Performance Marketing Manager

About Us

Sue Spargo is a creative, design-led brand rooted in the art of stitching, storytelling, and craftsmanship. We specialize in wool appliqué, embroidery, and quilting, offering thoughtfully designed patterns, kits, and educational experiences to a passionate global community of makers.

Our business blends retail, e-commerce, and education—bringing customers not just products, but inspiration, skill-building, and connection. From our Block of the Month programs to in-store experiences and digital content, everything we do is centered around creativity, learning, and the joy of making.

We are a small but highly driven team that moves quickly, values innovation, and believes in creating meaningful, beautiful work that resonates with our audience.

What You’ll Be Doing (Travel Required)

Content & Social

• Create and post content across platforms (reels, stories, posts, video, YouTube)
• Style and capture lifestyle photography that reflects the brand
• Edit photo and video content using tools like Adobe Creative Suite (Photoshop, Premiere)
• Keep everything visually consistent and on-brand
• Stay on top of trends—and know when to use them

Video & YouTube

• Plan, film, and edit video content for YouTube
• Repurpose long-form video into short-form content (reels, clips, stories)
• Help grow YouTube as a key content and marketing channel

Events & Live Content

• Capture content at events, trade shows, and in-person moments
• Lead live coverage and post-event recaps
• Turn one event into weeks of content

Community

• Respond to comments, messages, and groups daily
• Help build a community people want to be part of

Paid Media & Growth

• Lead paid social strategy, execution, and ongoing optimization
• Manage budgets with a focus on efficiency, ROI, and growth
• Test creative, audiences, and messaging to improve performance
• Align campaigns with product launches and e-commerce goals

Performance & Analytics

• Track performance across content and paid campaigns
• Own reporting and key metrics—what’s working, what’s not, and what to do next
• Turn data into clear, actionable insights
• Continuously refine strategy to improve results

Creators & Influencers

• Find and work with creators who align with the brand
• Manage content, timelines, and partnerships

Teamwork

• Work closely with marketing, creative, ecomm, and events teams
• Help plan launches and campaigns and maintain a content calendar

What We’re Looking For

• 4+ years experience with social media and paid advertising
• Strong content skills (photo, video, storytelling)
• Proficient on Mac and comfortable working within that ecosystem
• Some experience with Adobe Creative Suite (Photoshop, Premiere), preferred
• Ability to style and capture strong lifestyle imagery
• Some experience creating and editing video (including YouTube content), preferred
• Comfortable using data to make decisions and optimize performance
• Organized and able to manage multiple projects
• Willing to travel and capture content on-site and after-hours

To Apply

Send us:

• Your resume

In Addition

1) Share 2-3 examples of content you personally created (reels, posts, or campaigns). Briefly explain your role in each.

2) You’re at a live event with strong customer energy. What content are you capturing and posting that day?

3) Imagine you’re launching a creative program or product.

In 3–5 bullet points, tell us:

• What content you would create in the first week
• What types of posts or videos you’d focus on
• How you would turn that content into sales or sign-ups

Optional: Include 1–2 example post ideas or captions

Pay: From $56,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan

Work Location: In person