Social Media & Performance Marketing Specialist (MetaAd)

• Manage and grow brand presence on Facebook, Instagram & TikTok and other social media plaforms2
• Plan content calendars, captions, and posting schedules3
• Create, manage, and optimize Meta Ads campaigns (Awareness to Conversions)4
• Perform audience targeting, retargeting & A/B testing5- Monitor KPIs such as CTR, CPC, CPA & ROAS7
• Coordinate with content/creative teams for ad creatives and content8
• Stay up to date with the latest social media trends, Meta algorithm changes, and digital marketing best practices.
• 2–4 years experience in social media & performance marketing2
• Strong hands-on expertise with Meta Ads Manager
• Data-driven mindset with strong analytical skills
• Use tools such as Meta Ads Manager, Google Analytics

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• presence on Facebook, Instagram & TikTok: 5 years (Required)
• Plan content calendars, captions, and posting schedules: 5 years (Required)
• audience targeting, retargeting & A/B testing: 5 years (Preferred)
• Monitor KPIs such as CTR, CPC, CPA & ROAS: 5 years (Required)
• Meta Ad Manager: 4 years (Required)

Work Location: Remote