Social Media Specialist

Social Media Specialist

Job Description:
As a Social Media Specialist, you will manage and enhance the organization's presence on social media platforms by developing and executing strategies to engage the audience, increase brand awareness, and drive traffic. Key responsibilities include creating content, monitoring channels, interacting with followers, analyzing performance data, and staying updated on industry trends.

Responsibilities:

• Develop and implement social media strategies to achieve marketing goals and objectives.
• Create engaging content for social media platforms, including text, images, videos, and other multimedia formats.
• Manage social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
• Engage with followers and build relationships to foster community and brand loyalty.
• Collaborate with other departments, such as marketing, public relations, and customer service, to align social media efforts with overall business objectives.
• Conduct research and stay updated on industry trends, competitor activities, and best practices in social media marketing.
• Analyze social media performance metrics, such as reach, engagement, and conversion rates, and use insights to optimize strategies and tactics.
• Stay informed about changes and updates to social media algorithms and platforms, and adjust strategies accordingly.
• Identify opportunities for partnerships, collaborations, and influencer outreach to expand our reach and enhance our brand presence.
• Stay up-to-date with emerging trends and technologies in social media marketing and recommend innovative strategies to improve performance.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience managing social media accounts for businesses or organizations.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content.
• Analytical skills and the ability to interpret data to inform decision-making.
• Familiarity with social media management tools and analytics platforms.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.
• Flexibility to adapt to changing priorities and deadlines.
• Knowledge of graphic design, video editing, or other multimedia skills is a plus.

Job Type: Full-time

Pay: From AED1.00 per month