Social Media Specialist

Responsibilities:

• Develop and implement social media strategies to achieve marketing goals and objectives.
• Create engaging content for social media platforms, including text, images, videos, and other multimedia formats.
• Manage social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
• Engage with followers and build relationships to foster community and brand loyalty.
• Collaborate with other departments, such as marketing, public relations, and customer service, to align social media efforts with overall business objectives.
• Conduct research and stay updated on industry trends, competitor activities, and best practices in social media marketing.
• Analyze social media performance metrics, such as reach, engagement, and conversion rates, and use insights to optimize strategies and tactics.
• Stay informed about changes and updates to social media algorithms and platforms, and adjust strategies accordingly.
• Identify opportunities for partnerships, collaborations, and influencer outreach to expand our reach and enhance our brand presence.
• Stay up-to-date with emerging trends and technologies in social media marketing and recommend innovative strategies to improve performance.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience managing social media accounts for businesses or organizations.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging content.
• Analytical skills and the ability to interpret data to inform decision-making.
• Familiarity with social media management tools and analytics platforms.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.
• Flexibility to adapt to changing priorities and deadlines.
• Knowledge of graphic design, video editing, or other multimedia skills is a plus.

Job Type: Full-time

Pay: From AED1.00 per month