Social Media Specialist

Powder House Ski Shop - Alta, UT
Compensation: Starting wage is $21 hourly. More details to come in interview
Schedule: Full-time (4 days/week, 10-hour shifts, 8:00AM-6:00PM)
Location : Holladay, and Alta (in person)

About the Role:

Powder House Ski Shop is seeking a passionate Social Media Specialist to join our marketing team in creating dynamic, story-driven content for YouTube, Instagram, and Facebook. This role blends social media management and copywriting - you'll craft eye-catching visuals and write engaging, on-brand captions that bring our message to life. The main priority of this position is to manage and grow our presence across social platforms, connect with our online community, and ensure our voice stays consistent, creative, and timely.

About the Powder House:

Powder House Ski Shop is a growing company that has 4 different ski shop locations, a coffee truck (Jitterbug), a delivery program for ski rentals (Ski Donkey), and are currently in the works for something else new and exciting!

Key Responsibilities

Social Media & Scheduling

• Managing and publishing content across Instagram, Facebook, YouTube, and TikTok for all four brands


• Write engaging captions and CTAs based on existing media and brand goals


• Maintain and update a content calendar in collaboration with the marketing team

Copywriting & Brand Voice

• Write clear, engaging copy for social media, blog posts, ads, and email campaigns.


• Write video scripts and on-screen text for our educational and storytelling videos.


• Proof and edit existing materials to ensure consistency and tone across platforms.

Community Engagement

• Respond to comments, DMs, mentions, and tags across platforms in a timely manner maintaining our brand voice


• Repost user-generated content, spotlight customers and employees, and build connections with locals and visitors


• Monitor trends in the ski, lifestyle, and coffee space to keep the brands culturally relevant and fresh

Motion Design (a plus!)

• Create engaging motion graphics and animations for our social media and website.


• Design campaign visuals, ad graphics, and email assets that align with our brand.


• Collaborate with the video and marketing team to add animation and design elements to educational content, maintaining a cohesive visual style.

Qualifications

• 1-3 years experience in social media management, content strategy, and copywriting


• Strong knowledge of Instagram, Facebook, TikTok, and YouTube - including platform tools, posting strategies, and algorithm behavior.


• SEO / AIO copywriting knowledge for blog content


• Highly organized, dependable, and comfortable juggling multiple brand accounts


• Willingness to to work across teams and take on a startup mindset


• Passion for skiing, mountain culture, or outdoor brands is a must


• Experience in Motion Design and created animated graphics for educational videos is a plus


• Proficiency in Adobe Creative Suite (After Effects, Illustrator, Photoshop) or equivalent tools is a plus

Benefits

• Health Insurance after 1 year of working


• Retirement account after 2 years of working


• Complimentary Ski Pass


• Being part of a growing brand family with a startup energy and local roots


• Playing a key role in shaping how the brands grow and connect online


• Working with a team of creatives, shop techs, baristas, and skiers who live and breathe this lifestyle


• Flexible hours and the ability to work partially remote in the off season.

To Apply :

Follow promts and send your resume, cover letter, references, and 1-2 social media examples you've managed (even personal projects are welcome)