Social Media Specialist

Job Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We are seeking a dynamic and energetic Social Media Specialist to elevate our brand presence through innovative content creation, strategic campaign management, and insightful analytics. In this role, you will harness your creativity and technical expertise to develop captivating visuals, optimize social media strategies, and foster meaningful relationships with our online community. Join us to drive brand awareness, boost engagement, and contribute to our vibrant digital marketing efforts!

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals and target audiences.
• Create, curate, and manage engaging content across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Design eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Monitor social listening tools to gather insights on audience sentiment, trending topics, and competitor activity.
• Manage social media advertising campaigns on platforms like Facebook Ads to maximize reach and ROI.
• Use Hootsuite or Buffer to schedule posts efficiently, track performance metrics, and optimize posting times.
• Analyze web analytics with Google Analytics and platform-specific insights to measure campaign effectiveness and inform future strategies.
• Engage with followers by responding promptly to comments, messages, and reviews to foster community relationships.
• Collaborate with public relations teams to ensure brand consistency across all communications.
• Conduct keyword research for SEO purposes to improve content visibility in search results.
• Stay updated on the latest trends in digital marketing, social media management tools, and platform algorithms.

Requirements

• Proven experience in social media marketing or digital marketing roles with a focus on content creation and campaign management.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics.
• Hands-on experience with social listening platforms and social media management tools such as Hootsuite or Buffer.
• Ability to develop engaging multimedia content including photos, videos, and graphics; photography and video editing skills are a plus.
• Familiarity with Facebook Advertising campaigns and e-commerce integration for promotional activities.
• Excellent proofreading skills ensuring high-quality content that aligns with branding guidelines.
• Strong relationship management skills for engaging with online communities and stakeholders effectively.
• Ability to analyze data insights to optimize campaigns continuously.
• Knowledge of public relations principles as they relate to online reputation management. Join us as a Social Media Specialist and be at the forefront of our digital storytelling! Bring your creativity, strategic thinking, and technical expertise to craft memorable experiences that resonate across audiences worldwide!

Job Types: Full-time, Part-time

Pay: $17.00 - $25.00 per hour

Expected hours: 20 – 40 per week

Work Location: Hybrid remote in Gilroy, CA 95020