Social Media Specialist

Job Summary

We are looking for a creative and pet-loving Social Media Specialist to manage and grow our doggy kennel’s online presence. The role focuses on creating engaging content, increasing brand visibility, generating leads, and building a loyal pet-parent community across social media platforms.

Key ResponsibilitiesContent Creation & Management

• Plan, create, and publish daily content (photos, videos, reels, stories) featuring dogs, activities, grooming, boarding, and happy customers
• Write engaging captions, hashtags, and CTAs tailored to pet parents
• Ensure all content reflects the brand’s tone, values, and quality standards
• Coordinate photo/video shoots at the kennel

Social Media Platforms

• Manage accounts on Instagram, Facebook, TikTok, and YouTube Shorts
• Schedule posts using tools like Meta Business Suite or similar
• Monitor trends and viral formats in the pet industry and adapt content accordingly

Community Engagement

• Respond promptly to comments, DMs, and inquiries
• Engage with followers, pet influencers, and local pet communities
• Handle basic customer queries and route leads to the sales/operations team

Growth & Lead Generation

• Grow followers organically and through collaborations
• Run and optimize paid social media ads (optional but preferred)
• Promote offers, packages, seasonal campaigns, and events
• Track leads generated through social media

Analytics & Reporting

• Monitor performance metrics (reach, engagement, followers, leads)
• Prepare weekly/monthly performance reports
• Suggest improvements based on data insights

Collaboration

• Coordinate with kennel staff to capture daily moments and updates
• Work with influencers, pet bloggers, and brand partners when required

Required Skills & QualificationsMandatory

• Proven experience as a Social Media Specialist / Manager
• Strong knowledge of Instagram & Facebook marketing
• Excellent photo/video content sense (mobile content creation is a must)
• Basic graphic/video editing skills (Canva, CapCut, InShot, etc.)
• Strong English communication skills

Preferred

• Experience in pet industry, lifestyle, or hospitality brands
• Knowledge of Dubai/UAE social media trends
• Paid ads experience (Meta Ads Manager)
• Influencer marketing experience

Personal Traits

• Genuine love for dogs and animals
• Creative, energetic, and detail-oriented
• Quick learner and trend-focused
• Comfortable interacting with customers and pets on-site

Working Conditions

• On-site presence required for content creation
• Flexible working hours based on content needs and events
• Weekend availability preferred (high engagement days)

KPIs (Performance Indicators)

• Monthly follower growth
• Engagement rate
• Leads and inquiries generated
• Content consistency and quality

Job Type: Full-time

Pay: AED3,500.00 - AED5,000.00 per month