Social Media Specialist

Job Title: SEO & Social Media Specialist

Location: Dubai

Reporting to: Head of Operations

Position Overview:

We are looking for a hands-on and content-driven SEO & Social Media Specialist to take full ownership of our platform’s organic growth and brand presence across search and social channels. This is a critical “0-to-1” role responsible for building seed user traction and driving viral growth for a new project. You will work closely with designers and be guided by a senior digital marketing lead, but are expected to independently execute strategies from planning to delivery.

Key Responsibilities:

• Develop and execute SEO strategies including site structure optimization, keyword planning, and on-page improvements to grow organic traffic;
• Independently manage and operate social media accounts (primarily Facebook & WhatsApp) to build engagement and community presence;
• Write compelling English copy for social media posts, creative assets, banners, and short video scripts in collaboration with designers;
• Plan and manage a content calendar aligned with campaign and platform goals, incorporating trending topics when relevant;
• Track key performance metrics (e.g., organic clicks, social engagement, new user acquisition), and iterate based on data insights;
• Collaborate cross-functionally with operations, design, and development teams to ensure timely and high-quality execution of content and campaigns;
• Support the digital marketing lead in defining and executing SEO and social growth roadmaps.

Job Requirements:

• Bachelor’s degree or above in Marketing, Communications, Journalism, Languages, or related fields;
• Minimum 3 years of experience in SEO or social media operations, with proven ability to independently manage projects;
• Strong written communication skills in English, with the ability to craft copy for various formats (short-form posts, SEO content, scripts);
• Familiar with Facebook/WhatsApp ecosystems and experienced in building user interaction and reach;
• Data-driven mindset with basic ability to analyze performance and refine strategies accordingly;
• Excellent collaboration and communication skills, with a self-motivated attitude and capability to drive 0-to-1 growth;
• Familiarity with digital tools (e.g., GA, Meta tools, SEO tools like Ahrefs/SEMrush) is a plus, but not mandatory.

What We Offer:

- A multicultural, fast-paced, and fully English-speaking work environment

- Hands-on opportunity to build and grow a new product from scratch

- Collaborative culture with mentorship from an experienced digital marketing lead and creative team

- Competitive Salary

Job Type: Full-time

Pay: From AED5,000.00 per month