Social Media Specialist

Key Responsibilities

• Develop, plan, and execute social media content across platforms including Instagram, TikTok, LinkedIn, X, and Facebook
• Create, edit, and schedule posts, stories, reels, and short-form videos
• Write clear, engaging captions aligned with brand voice and marketing goals
• Engage with followers by responding to comments and direct messages
• Build and manage an active online community
• Monitor social media trends, hashtags, and platform updates
• Collaborate with marketing, design, and content teams on campaigns
• Track, analyze, and report on social media performance metrics (reach, engagement, conversions)
• Edit short-form video content for social platforms
• Design basic social media graphics using tools such as Canva or Adobe
• Support influencer marketing and user-generated content (UGC) initiatives
• Assist with planning, managing, and optimizing paid social media campaigns

Job Type: Full-time