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Social Media Specialist

Key Responsibilities

  • Develop, plan, and execute social media content across platforms including Instagram, TikTok, LinkedIn, X, and Facebook
  • Create, edit, and schedule posts, stories, reels, and short-form videos
  • Write clear, engaging captions aligned with brand voice and marketing goals
  • Engage with followers by responding to comments and direct messages
  • Build and manage an active online community
  • Monitor social media trends, hashtags, and platform updates
  • Collaborate with marketing, design, and content teams on campaigns
  • Track, analyze, and report on social media performance metrics (reach, engagement, conversions)
  • Edit short-form video content for social platforms
  • Design basic social media graphics using tools such as Canva or Adobe
  • Support influencer marketing and user-generated content (UGC) initiatives
  • Assist with planning, managing, and optimizing paid social media campaigns

Job Type: Full-time

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