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Social Media Specialist
Content Creation & Management
- Develop and manage social media content, including posts and monthly content calendars
- Create SEO-optimized articles, blog posts, and website content
- Write clear, persuasive copy for landing pages and digital platforms
- Develop email newsletters and digital campaign content
- Support content strategy development aligned with marketing goals
- Generate creative content ideas based on trends, audience insights, and brand positioning
- Conduct research on industry trends, competitors, and customer behavior
- Write scripts for video content and campaigns
- Create video briefs and content directions for production teams
- Develop ad copies in collaboration with the marketing team
- Ensure all content aligns with brand tone of voice and communication objectives
- Collaborate with the PR team on KOL briefs and press releases
- Align messaging across campaigns, PR, and social media channels
- Structure and write content for presentations, company profiles, brochures, and marketing materials
- Ensure consistency between online and offline brand communication
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 2 – 4 years of experience in content creation, copywriting, or a similar role
- Strong writing, editing, and storytelling skills (Arabic & English preferred)
- Experience with SEO best practices and digital content strategies
- Ability to manage multiple projects and meet deadlines
- Creative thinking with strong attention to detail
- Strategic mindset with the ability to align content with business goals
- Strong research and analytical skills
- Excellent communication and collaboration abilities
- Understanding of different content formats (social, video, web, offline)
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