SOCIAL MEDIA SPECIALIST

Job Overview
We are seeking a dynamic and innovative SOCIAL MEDIA SPECIALIST to elevate our brand’s digital presence across various social media platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media metrics to drive brand awareness, customer engagement, and online growth. Your energetic approach and creative mindset will help us connect authentically with our audience while aligning with our overall marketing strategy. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact in the fast-paced world of social media marketing.

Duties

• Develop and implement comprehensive social media strategies that align with brand goals and target audiences.
• Create high-quality, engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using scheduling tools like Hootsuite and Buffer.
• Monitor social listening channels to gather insights on customer sentiment and industry trends; respond promptly to comments, messages, and inquiries to foster positive relationships.
• Optimize content for SEO by conducting keyword research and applying best practices to increase visibility and engagement.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to measure campaign performance; adjust strategies accordingly for maximum impact.
• Coordinate with public relations teams to ensure brand consistency across all channels; assist in managing online reputation through proactive relationship management.
• Support paid advertising campaigns on Facebook Advertising and other platforms to boost reach and conversions.
• Stay current with digital marketing trends, emerging platforms, and new tools to continually enhance our social media presence.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with social listening tools, web analytics (Google Analytics), and scheduling applications like Hootsuite and Buffer.
• Knowledge of SEO principles, keyword research techniques, and content creation best practices.
• Experience in video editing and photography to produce compelling multimedia content.
• Strong understanding of branding principles, digital marketing strategies, and e-commerce integration.
• Excellent proofreading skills with an eye for detail; ability to craft clear, engaging messages tailored for diverse audiences.
• Exceptional relationship management skills with the ability to collaborate effectively across teams.
• Ability to multitask efficiently in a fast-paced environment while maintaining a positive attitude. Join us as a Social Media Specialist where your creativity fuels our brand’s story! Bring your passion for digital marketing, your expertise in content creation, and your enthusiasm for connecting people online — all while enjoying a supportive environment that values innovation and growth.

Pay: $18.00 - $24.00 per hour

Experience:

• Social media strategy: 2 years (Preferred)

Work Location: Hybrid remote in Eureka, CA 95501