Social Media Specialist

We are looking for a creative and driven Social Media Content Creator Specialist who is passionate about storytelling, digital trends, and building engaging online communities. The ideal candidate will be responsible for creating high-performing content that drives brand awareness, engagement, and sales across Instagram and TikTok.

The Social Media Content Creator Specialist will develop and execute content strategies, produce engaging short-form videos, and manage daily social media activity. This role requires a strong understanding of Gen Z digital culture, beauty/fashion branding, and trend-driven content creation.

Responsibilities

• Create high-performing content that drives engagement, brand demand, community growth, and sales
• Develop and execute monthly content strategies and calendars aligned with product launches, campaigns, and sales targets
• Manage daily content creation and posting across Instagram and TikTok
• Produce and edit engaging short-form content including reels, TikToks, stories, and trend-based videos
• Plan and execute Instagram Story flows that increase engagement and drive conversions
• Write compelling captions, hooks, story copies, and social media content aligned with the brand’s tone of voice
• Translate product features into engaging content angles, hooks, and storytelling concepts
• Stay updated with social media trends, viral audio, and Gen Z content culture
• Assist in planning and executing content shoots, UGC shoots, and content days
• Coordinate shoot logistics including bookings, props, timelines, and preparation
• Capture behind-the-scenes, lifestyle, routine-based, and product-focused content
• Research competitor brands, campaigns, and social media strategies to identify growth opportunities
• Support launch campaigns, PR activations, pop-ups, and product releases
• Collaborate closely with design and creative teams to bring campaigns to life
• Track performance metrics and optimize content weekly based on insights, engagement, and sales results