Social Media Specialist

Overview
Are you passionate about creating engaging content, building online communities, and driving brand growth through digital media? We are looking for a creative and detail-oriented Social Media & Content Specialist to join our growing team.

In this role, you will be responsible for managing Chinese-language social media channels, creating original content, executing marketing campaigns, and analyzing performance data to optimize results. The ideal candidate combines strong writing skills with hands-on experience in social media management, content marketing, and short-form video production.

This is an exciting opportunity for someone who enjoys storytelling, understands digital trends, and wants to make a meaningful impact in a fast-growing consumer brand environment.

Duties

• Manage the day-to-day operations of social media platforms, ensuring content is published accurately, consistently, and on schedule.
• Create original, high-quality written content including educational articles, promotional campaigns, product-related content, seasonal campaigns, and trend-based topics.
• Plan and execute marketing campaigns, holiday promotions, and brand awareness initiatives from concept development through implementation and post-campaign analysis.
• Develop, produce, and manage short-form video content, including script writing, filming coordination, editing, publishing, and performance optimization.
• Maintain and update content across platforms such as WeChat Official Accounts, WeChat Channels, Douyin, RedNote (Xiaohongshu), and other relevant digital channels.
• Monitor social media performance metrics including engagement, audience growth, content reach, video views, and conversion rates.
• Prepare regular performance reports and provide actionable recommendations to improve content effectiveness and audience engagement.
• Collaborate cross-functionally with marketing, design, product, and operations teams to support brand communication and promotional initiatives.
• Stay current on industry trends, platform updates, emerging content formats, and consumer behavior within Chinese-speaking communities.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, Media Studies, or a related field preferred.
• 2+ years of experience in social media management, content marketing, digital marketing, or a related role.
• Exceptional Chinese writing and editing skills with the ability to create engaging, original content across multiple formats and audiences.
• Experience managing Chinese social media platforms, including WeChat, Douyin, Xiaohongshu, or similar channels.
• Ability to independently create short-form video content, including script development, filming, editing, and publishing.
• Familiarity with video editing tools such as CapCut, Premiere Pro, Final Cut Pro, or equivalent software.
• Strong understanding of social media analytics and performance measurement.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Self-motivated, proactive, and comfortable working in a fast-paced environment.
• Experience with consumer brands, beauty, personal care, lifestyle, or e-commerce industries is a plus.
• English proficiency is preferred; Chinese fluency (written and spoken) is required.

Benefits

• Competitive salary
• Performance-based bonus opportunities
• Paid time off and company holidays
• Professional development and career growth opportunities
• Collaborative and entrepreneurial work environment
• Opportunity to make a direct impact on brand growth and customer engagement

Join us and help shape compelling digital experiences that connect brands with audiences worldwide. If you are a creative storyteller, strategic thinker, and passionate digital marketer, we'd love to hear from you.

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• Employee assistance program
• Flexible schedule
• Parental leave
• Relocation assistance

Work Location: In person