Social Media Specialist

Job Title: Social Media Manager (Arabic Speaker Preferred) Based in Dubai UAE

Position Overview

We are seeking a creative, strategic, and results-driven Social Media Manager to lead our digital presence across all social media platforms. The ideal candidate will be responsible for developing and executing innovative marketing strategies that increase brand awareness, drive engagement, generate sales, and position our refurbished and new electronics products as trending in the market.

Arabic speaking is highly preferred to effectively communicate with customers across the GCC region.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute comprehensive social media strategies aligned with the company's business objectives.
• Identify and capitalize on emerging social media trends, viral content, and consumer behavior within the electronics industry.
• Create monthly content calendars and campaign strategies for product launches, promotions, seasonal events, and brand awareness.
• Monitor competitors and market trends to maintain a competitive advantage.

Content Creation & Graphic Design

• Design high-quality marketing materials, including:
• Social media posts
• Product advertisements
• Promotional banners
• Stories and Reels
• Infographics
• Motion graphics (preferred)
• Ensure all creative assets follow the company's branding guidelines.
• Produce visually engaging content that encourages customer interaction and sharing.

Product Photography & Videography

• Plan and conduct professional product photo shoots for smartphones, laptops, tablets, accessories, and other electronics.
• Capture lifestyle and commercial product photography suitable for e-commerce and social media.
• Produce and edit short-form videos for platforms such as Instagram Reels, TikTok, Facebook, Snapchat, and YouTube Shorts.
• Maintain consistent visual quality across all digital channels.

Trending Marketing Campaigns

• Create innovative campaigns that have the potential to trend organically.
• Utilize trending hashtags, music, challenges, influencers, and viral formats to maximize reach.
• Collaborate with influencers and content creators to expand brand visibility.
• Execute product launch campaigns that generate excitement and customer engagement.

Community Management

• Manage and grow all social media accounts.
• Respond promptly to customer inquiries, comments, and messages.
• Build strong relationships with the online community and enhance customer satisfaction.
• Monitor online reviews and maintain a positive brand reputation.

Performance & Analytics

• Analyze social media performance using key metrics such as reach, engagement, conversions, and return on investment (ROI).
• Prepare weekly and monthly performance reports with actionable recommendations.
• Continuously optimize campaigns based on analytics and audience insights.

Paid Social Advertising

• Plan, create, and optimize paid advertising campaigns across Meta, TikTok, Snapchat, LinkedIn, and Google platforms.
• Manage advertising budgets effectively to maximize return on ad spend (ROAS).
• Conduct A/B testing to improve campaign performance.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Media, Graphic Design, Communications, or a related field.
• Minimum 3 years of experience in social media management, preferably within the consumer electronics or e-commerce industry.
• Arabic and English language proficiency (Arabic preferred).
• Strong graphic design skills using Adobe Photoshop, Illustrator, Canva, Adobe Express, or similar tools.
• Experience with Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent video editing software.
• Product photography and photo editing experience.
• Strong understanding of Meta Business Suite, TikTok Business Center, Google Analytics, and social media insights.
• Knowledge of influencer marketing and content strategy.
• Creative mindset with excellent communication and project management skills.

Key Performance Indicators (KPIs)

• Increase social media followers and audience growth.
• Improve engagement rates across all platforms.
• Generate qualified leads and online sales through social media.
• Produce consistent viral or high-performing content.
• Increase website traffic from social media channels.
• Deliver high-quality graphic designs and product photography on schedule.
• Improve return on advertising spend (ROAS).
• Strengthen brand awareness and customer loyalty across GCC and international markets.

Pay: AED4,000.00 - AED5,000.00 per month

Work Location: In person