Social Media Specialist — Home Services

Role Overview

Appliance EMT is seeking a Social Media and Content Specialist to own day-to-day content production and publishing across key platforms. This role focuses on creating professional, customer-facing content that builds trust, supports discoverability, and aligns with both traditional search priorities and AI-assisted search awareness.

This is a hands-on production role. You will plan, produce, publish, and report on content consistently.

Primary platforms include Facebook, Instagram, and short-form video surfaces.

Key Responsibilities

Content Production and Publishing

• Produce and publish a minimum of eight to twelve pieces of content per week, including short-form video, carousels, static posts, and stories where appropriate.Build and manage a weekly content calendar aligned to services, common customer problems, and seasonal demand.
• Capture content on-site and in the field, including technicians at work, before-and-after visuals, service explanations, and trust-building assets.

Brand Trust and Social Proof

• Develop a repeatable process for collecting and publishing testimonials, technician credibility content, and customer education materials.
• Maintain consistent brand standards for tone, visuals, accuracy, and professionalism.

Community and Reputation Support

• Monitor and respond to messages and comments using internal procedures.Escalate service issues appropriately.
• Support review-generation and reputation initiatives in coordination with leadership.

Reporting and Continuous Improvement

• Provide weekly reporting on production output, engagement quality, top content themes, and recommended adjustments.
• Continuously refine content based on performance and customer response.

Required Qualifications

• At least two years of experience producing content for a business, either in-house or at an agency.
• Portfolio required, including links to posts or videos you created and a clear explanation of your role in production.
• Proficiency with Canva and at least one editing workflow such as CapCut, Premiere, Descript, or equivalent.
• Strong writing and editorial judgment with clear, accurate, customer-friendly communication.
• Ability to operate on deadlines and maintain a consistent publishing cadence.

Preferred Qualifications

• Experience in home services such as appliance repair, HVAC, plumbing, or electrical.Comfort collaborating with technicians and operations teams to capture real-world content.
• Familiarity with SEO basics such as search intent and topic alignment.

What Success Looks Like in the First 60 to 90 Days

• Consistent publishing cadence supported by a stable content calendar.Visible improvement in profile professionalism and trust signals, including testimonials and service clarity.
• Content mapped to common customer questions and aligned with SEO priorities.Clear weekly reporting with iteration based on performance.

How to Apply:

https://interview-now.ai/jobs/applianceemt/social-media-specialist-home-s-c0fe

• Submit your resume and two to four links to content you produced. Include a brief note describing what you personally handled, such as shooting, editing, writing, publishing, or planning.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Vision insurance

Work Location: In person