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Job Purpose:
The Social Media Specialist will be responsible for developing and implementing the Social Media strategy to increase the online presence and improve marketing and sales efforts. You will be working closely with the Marketing and Sales departments.
Duties & Responsibilities:
· Develop implement and manage our social media strategy.
· Define most important social media KPIs.
· Manage and oversee social media content.
· Measure the success of every social media campaign.
· Stay up to date with the latest social media best practices and technologies.
· Work with copywriters and designers to ensure content is informative and appealing.
· Monitor SEO and user engagement and suggest content optimization.
· Communicate with industry professionals and influencers via social media to create a strong network.
Educational Qualifications, Experience and Competencies:
- A Bachelor’s degree in marketing, Business or a related field. Additional qualifications in digital marketing or social media management will be a plus.
- · Proven work experience as a social media strategic or social media manager.
· Hands on experience in content management.
· Excellent copywriting skills.
· Ability to deliver creative content (text, image and video).
· Solid knowledge of SEO, keyword research and google analytics.
· Knowledge of online marketing channels.
· Excellent communications skills.
· Analytical and multitasking skills.
Job Type: Full-time
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