Social Media Specialist - Travel and Tourism

Position Title: Social Media Specialist- Travel and Tourism Employment Type: Full Time Salary: up to 13K AED all-inclusive depending on experience and qualifications plus incentives Job Location: Dubai, UAE About the Client:

A Dubai-based travel company with more than 20 years of experience delivering exceptional holiday experiences worldwide.

Job Description:

• Plan, create, and automate high-performing social media content (posts, reels, campaigns) aligned with travel trends, destinations, and seasonal offers.
• Utilize AI tools to analyze engagement, optimize post timing, and personalize content for different traveler personas.
• Build and maintain automated marketing workflows to nurture potential travelers from awareness to booking and integrating CRM and social platforms.
• Use analytics dashboards (native or AI-powered) to measure ROI, engagement, and campaign success; present monthly reports with actionable insights.

Qualifications:

• Preferably Billingual speakers (English - Arabic languages)
• At least 3 years of experience in Travel, Tourism, or Hospitality Marketing with proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels, or OTAs.
• Ability to use AI for content ideation, caption generation, sentiment analysis, and performance optimization with strong storytelling, copywriting, and visual coordination skills.
• Experience with HubSpot, Active Campaign, Salesforce Marketing Cloud, or Mailchimp automation workflows, automated content scheduling, and CRM integrations.