Social Media Specialist (with SEO Expertise)

Job Summary

We are looking for a results-driven Social Media Specialist who can manage end-to-end social media campaigns while also contributing to on-page and off-page SEO efforts. The ideal candidate understands content strategy, analytics, and how to grow a brand’s digital footprint.

Key Responsibilities

• Develop and execute social media strategies across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X.
• Plan and schedule content calendars with targeted campaigns.
• Create performance-driven social media plans to increase engagement, leads, and conversions.
• Conduct keyword research and implement SEO best practices.
• Perform basic on-page SEO (meta tags, headings, keyword optimization).
• Assist in link building and off-page SEO activities.
• Monitor analytics (Facebook Insights, Google Analytics, Instagram Insights) and optimise content for better reach.
• Coordinate with design and content teams for creative assets.
• Run and optimize paid campaigns (Meta Ads / TikTok Ads preferred).
• Stay updated with the latest algorithms, tools, and digital marketing trends.

Requirements

• Proven experience in social media marketing and basic/intermediate SEO.
• Strong understanding of analytics tools and content optimization.

Job Type: Full-time

Application Question(s):

• Are you available to join immediately?
• How would you rate your English communication skills, spoken and written?
• What are your salary expectations?

Experience:

• Social Media Management: 3 years (Preferred)

Work Location: In person