Social Media Strategist

Job Title: Social Media Strategist

Location: Noida, Sector -57

Job Type: Full-time Onsite (from office)

Experience: 2-3 years (must have marketing agency experience)

Skills: Social Media Management (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube), Content Creation (Graphics, Videos, Reels, Stories, Live Sessions), Social Media Advertising & Paid Campaigns, Analytics & Performance Tracking, Trend Monitoring & Hashtag Strategy, Copywriting & Storytelling, Community Engagement, Campaign Planning & Optimization, Basic Graphic/Video Editing (Canva, Adobe Photoshop, Premiere, After Effects), Communication & Collaboration.

About us:

Waffle Bytes Private Limited located in Noida provides IT-enabled services including Digital Marketing, Web Solution, Software Development, and more. The company focuses on revenue generation, quality work, client satisfaction, and meeting deadlines.

Key Responsibilities:

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.)
• Plan and create engaging content, including posts, graphics, videos, and stories tailored to each platform
• Monitor, analyze, and report on social media performance using analytics tools to optimize campaigns
• Identify trends, hashtags, and viral content opportunities to boost engagement and reach
• Collaborate with marketing, creative, and sales teams to align social media campaigns with business objectives
• Develop and manage social media advertising campaigns (paid campaigns, promotions, and influencer collaborations)
• Engage with online communities, respond to comments/messages, and manage online reputation
• Conduct competitor analysis and identify opportunities for growth
• Stay updated with emerging social media platforms, trends, and best practices

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or related field
• Proven experience in social media management or digital marketing (2-5 years preferred)
• Strong knowledge of social media platforms, tools, and analytics
• Excellent written and verbal communication skills
• Creative thinking and ability to produce engaging content
• Experience with social media advertising and campaigns
• Ability to work independently and in a team environment
• Familiarity with graphic design/video editing tools (Canva, Adobe Suite, etc.) is a plus

Key Performance Indicators (KPIs):

• Growth in social media followers and engagement rate
• Traffic and conversions generated from social media campaigns
• Quality and consistency of content posted
• ROI from paid social media campaigns

Perks & Benefits:

• Flexible working hours
• Learning and development opportunities
• Collaborative and creative work environment

If you meet the above requirements, Please submit your resume at hiring@wafflebytes.com .We look forward to welcoming you to our team

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Application Question(s):

• How many years of experience do you have in managing social media platforms (e.g., Instagram, Facebook, LinkedIn, etc.)?
• Which social media tools or platforms have you used for content scheduling and analytics (e.g., Buffer, Hootsuite, Meta Business Suite, Later)?
• What type of industries or brands have you previously worked with?
• What are your expected monthly salary / CTC?
• How comfortable are you with creating content using design tools like Canva or Adobe Creative Suite?
• How many years of experience do you have and how much do rate yourself ?

Education:

• Bachelor's (Required)

Work Location: In person