Social Media Strategist

Job Title: Social Media Strategist

Location: Gurugram

Employment Type: Full-Time, 5-Day Working Week

Reports To: CEO/COO

Salary: Up to ₹70,000 per month (Negotiable based on experience and qualifications)

Position Overview:

We are seeking a highly skilled and creative Social Media Strategist to join our team in Gurugram. This full-time role requires expertise in developing and executing impactful social media strategies that drive brand engagement and business growth. The ideal candidate must have experience working in a digital marketing agency, with a strong background in content marketing, SEO writing, and social media management.

Key Responsibilities:

• Strategy Development: Create and execute comprehensive social media strategies that align with brand objectives. This includes developing annual communication strategies and creating pitch decks for new initiatives.
• Content Creation: Develop and deliver high-quality content, such as blog posts, articles, and social media updates, focusing on effective SEO writing and brand consistency.
• Content Management: Plan and oversee monthly content calendars to ensure timely and strategic content delivery.
• Social Media Management: Manage and optimize social media channels, including content scheduling, audience engagement, and performance analysis.
• Trend Analysis: Stay updated on social media trends and industry developments to continuously innovate and adapt strategies.
• Brand Strategy: Collaborate with the marketing team to integrate social media efforts with broader brand and content marketing strategies.
• Client Interaction: Communicate with clients to understand their needs, provide updates, and adjust strategies based on feedback.
• Content Audits: Conduct regular content audits to assess effectiveness and identify areas for improvement.
• Budget Management: Oversee the content budget, including managing freelance writers, tools, and resources to maximize impact.
• Innovation: Drive innovation by staying informed on emerging technologies and content marketing best practices.

Qualifications:

• Must-Have: Proven experience working in a digital marketing agency, with a strong understanding of social media strategy, content marketing, and SEO.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Demonstrated experience in social media strategy and management, including content creation and SEO.
• Proficiency in managing social media platforms, tools, and analytics.
• Excellent writing and editing skills with a keen eye for detail.
• Strong organizational skills and the ability to handle multiple projects with tight deadlines.
• Exceptional communication skills and client-facing experience.
• Familiarity with content budgeting and resource management.

Preferred Skills:

• Experience in developing pitch decks and strategic plans.
• Advanced knowledge of SEO techniques and analytics tools.
• Ability to analyze data and generate actionable insights.

What We Offer:

• Competitive salary up to ₹70,000 per month, negotiable based on experience and qualifications.
• Comprehensive benefits package.
• Opportunities for professional growth and career advancement.
• A creative and collaborative work environment.
• Flexible work arrangements.

Job Types: Full-time, Permanent

Pay: ₹15,470.79 - ₹75,993.43 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Application Question(s):

• Current CTC
• Expected Salary

Experience:

• total work: 1 year (Required)
• Digital Marketing Agency: 1 year (Required)
• Social media management: 1 year (Required)

Location:

• Gurugram, Haryana (Required)

Work Location: In person