Social Media Strategist

Role Overview

We are looking for a Social Media Strategist to lead and execute content strategies across multiple platforms. The ideal candidate should be creative, data-driven, and capable of building strong digital brand presence through well-planned content calendars, campaigns, and performance analytics.

Key Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Plan monthly/weekly content calendars for Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Collaborate with design, content, and marketing teams to produce high-quality content.
• Manage daily posting, engagement, and platform-specific optimization.
• Track performance metrics (reach, engagement, conversions) and prepare weekly/monthly reports.
• Conduct competitor analysis and identify trends to improve content performance.
• Work with influencers, creators, and internal teams for collaborations and campaigns.
• Optimize strategies based on analytics and audience insights.
• Ensure brand voice, tone, and messaging consistency across all social platforms.

Requirements

• 1–3+ years of experience as a Social Media Strategist, Content Strategist, or similar role.
• Strong understanding of social media algorithms and platform trends.
• Knowledge of content planning, storytelling, and audience engagement methods.
• Ability to analyze data and convert insights into actionable strategies.
• Experience using tools like Meta Business Suite, Creator Studio, Canva, Buffer, Hootsuite, etc.
• Excellent communication and creative thinking skills.
• Ability to work in a fast-paced, deadline-driven environment.

Preferred Skills (Good to Have)

• Basic video editing skills (Reels/Shorts).
• Experience with influencer management.
• Understanding of paid ads (Meta & Google).
• Ability to write engaging captions and scripts

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• Do you have prior experience managing or coordinating activities for one or more brands?
• Have you handled direct communication with brand teams or clients in your previous roles?
• Have you managed or supported the execution of brand campaigns, promotions, or marketing activities?
• Are you experienced in coordinating with multiple teams (design, content, marketing, etc.) for brand-related tasks?

Work Location: In person