Social Media Strategist

We’re building a grassroots creative team to help launch a new book, expand the 1M Manifesto Movement, and create content that reaches leaders, entrepreneurs, and families around the world.

This role offers the opportunity to lead the social media strategy behind a live book launch, a 5M+ subscriber YouTube platform, and a service business working with some of the world’s most recognizable brands.

If you're a strategic thinker who understands how to build momentum through content and community, this is your opportunity to help shape and scale a growing movement.

What You’ll Do

• Own and lead the digital strategy behind the movement’s social media presence
• Develop cross-platform content strategy for TikTok, Instagram, YouTube Shorts, and emerging platforms
• Build and manage content roadmaps aligned with book launch and growth goals
• Write and refine captions aligned with the John Fairclough voice and brand
• Identify emerging trends, creators, partnerships, and outreach opportunities
• Direct short-form content concepts designed for reach, saves, and shares
• Oversee content planning and maintain a strategic content calendar
• Support the grassroots launch team and lead digital engagement during key campaigns
• Analyze content performance and translate insights into growth strategies

Soft Skills We’re Looking For

• Easy to collaborate with and positive to work alongside
• Strong attention to detail
• Clear and respectful communicator
• Takes initiative and doesn’t wait to be told what to do
• Open to feedback and able to implement it quickly
• Reliable and accountable
• Motivated to build meaningful work that reaches and impacts people
• Excited to help grow a movement — not just manage social media

The Experience and Skills You Will Bring

• Experience managing or developing social media strategy across TikTok, Instagram Reels, or YouTube Shorts
• Strong understanding of what makes short-form content perform on different platforms
• Ability to write clear, engaging, on-brand captions and messaging
• Experience identifying trends, creators, and audience growth opportunities
• Ability to plan and manage a content calendar aligned with strategic goals
• Analytical mindset with the ability to interpret performance data and adjust strategy
• Comfortable collaborating with creators, marketing teams, and leadership in a fast-paced creative environment

Bonus: Experience with creator partnerships, book launches, audience-driven brands, or digital community building.