Social Media Strategist

Job Description

Social Media Strategist

Location: Richmond, VA / Full-Time

Hybrid Work Structure: Monday/Friday Remote, Tuesday-Thursday Onsite

Our client is a fast-growing lifestyle brand known for its vibrant aesthetic, strong community, and thoughtfully designed consumer products. With a loyal customer base and expanding digital presence, the brand is focused on elevating its social strategy to drive deeper engagement and continued growth.

Position Overview

Our client is seeking a Social Media Strategist to lead the execution, optimization, and growth of their social media presence. This is a highly collaborative, hands-on role that also includes building and managing a small social team over time.

The ideal candidate is both a doer and a leader, someone who can execute content at a high level while also stepping back to guide strategy, manage people, and scale the function as the brand grows.

Key Responsibilities

• Social Media & Content Execution
• Manage day-to-day execution of social channels, including Instagram/Meta, TikTok, Pinterest, and LinkedIn
• Create, schedule, and publish organic content across feed, Stories, and short-form video formats
• Partner with creative and marketing teams to produce compelling visuals, Reels, and video content
• Maintain and execute a social content calendar aligned with product launches, campaigns, and seasonal moments
• Write clear, engaging, on-brand copy tailored to each platform
• Capture and create content as needed, including real-time and trend-driven moments
• Influencer, Creator & Social Commerce
• Support and help execute the brand’s influencer and creator strategy
• Build and manage relationships with creators through outreach, gifting, and ongoing communication
• Coordinate influencer campaigns and track deliverables
• Support affiliate and social commerce initiatives (Instagram Shop, TikTok Shop, LTK, etc.)
• Monitor performance and identify creators and content that drive engagement and conversion
• Community Growth & Engagement
• Monitor and respond to comments, DMs, tags, and brand mentions to foster an engaged community
• Identify and elevate user-generated content, creators, and brand advocates
• Execute giveaways, contests, and community activations
• Stay current on platform trends, algorithm updates, and emerging formats to inform content decisions
• Reporting & Performance Optimization
• Track, analyze, and report on social media performance, providing actionable insights
• Use analytics tools (Meta Business Suite, TikTok Insights, Google Analytics, etc.) to refine content strategy
• Monitor KPIs and identify opportunities to improve engagement, reach, and conversion
• Contribute to ongoing development of social strategy based on performance data
• Team Leadership & Growth
• Hire, onboard, and manage social media team members as the function scales
• Provide direction, feedback, and development to direct reports
• Help define team structure, workflows, and processes to support growth
• Balance hands-on execution with effective delegation over time
• Cross-Functional Collaboration
• Partner closely with marketing, creative, and eCommerce teams to align social with broader campaigns
• Collaborate with customer experience teams to ensure consistent brand voice across all touchpoints
• Support integrated marketing initiatives where social plays a key role
  

Qualifications

• 4–6+ years of experience in social media management and content execution
• Experience with DTC, lifestyle, or consumer brands preferred
• Prior experience mentoring or managing team members (or strong readiness to step into management)
• Strong understanding of social platforms and best practices
• Hands-on experience creating content (photo/video) and using editing tools (CapCut, Canva, Adobe Suite, etc.)
• Experience working with influencers, creators, or affiliate programs
• Familiarity with social scheduling and analytics tools (Sprout, Later, Dash Hudson, etc.)
• Ability to analyze performance data and translate insights into action
• Strong communication, organization, and leadership skills
• Comfortable working in a fast-paced, evolving environment
  
  

What Success Looks Like

• Consistent, high-quality content that reflects the brand voice
• Growth in engagement, audience, and community across platforms
• Successful execution and scaling of influencer and social commerce initiatives
• A well-structured, high-performing social team
• Clear reporting and continuous improvement in performance