Social Media Strategist

About Eden

Eden Body Art Studios is a fast-growing luxury tattoo studio in Dallas built around world-class artistry, exceptional client experiences, and intentional brand building.

Our mission is to build a studio culture that revolutionizes tattooing by empowering artists, clients, and team members together.

We are expanding our in house marketing team to elevate Eden’s brand and digital presence across social platforms. This new social media team will capture the artistry, personality, and culture that define the Eden experience.

We don't view social media as "posting content," we view it as shaping perception.

Every piece of content influences how artists are perceived, how clients discover us, and how the Eden brand grows.

We're looking for someone who not only understands that, but is passionate about building something meaningful, contributing ideas, raising standards, and growing alongside the company.

If that sounds exciting, we'd love to hear from you!

The Role

We're looking for a highly driven Social Media Strategist to help elevate the digital presence of Eden, our artists, and our leadership team.

This is not a role for someone who just schedules posts and follows trends. We're looking for someone who can think strategically, generate ideas, identify opportunities, and execute at a high level.

You'll work directly with artists to understand their goals, identify the types of clients they want to attract, and build content strategies that support those objectives. From content planning and campaign development to execution and performance analysis, you'll act as a dedicated marketing partner for your artists.

The ideal candidate combines creativity, initiative, organization, and strong business instincts.

What Success Looks Like

• Consistently generating and executing strong content ideas
• Developing content strategies that support artist and business goals
• Building trust with artists and leadership
• Taking ownership instead of waiting for direction
• Maintaining a high standard of quality and attention to detail
• Continuously improving content performance through testing and iteration
• Contributing ideas that help grow the business, not just the social media accounts

Responsibilities

STRATEGY & ARTIST GROWTH

• Develop artist positioning and brand strategies
• Serve as a strategic marketing partner to assigned artists
• Identify growth opportunities and audience development strategies
• Build artist-specific campaigns tied to business goals

CONTENT & EXECUTION

• Own social media strategy and execution across assigned accounts
• Lead content planning meetings
• Build content calendars and campaign plans
• Develop content concepts, hooks, captions, and creative directions
• Coordinate content capture and production

ANALYSIS & OPTIMIZATION

• Analyze performance and translate insights into action
• Test new content formats and growth strategies
• Evaluate trends and platform opportunities

COLLABORATION & LEADERSHIP

• Coordinate collaboration opportunities for artists
• Support studio-wide campaigns and launches
• Maintain brand standards across all platforms
• Own & write email marketing campaigns
• Build paid ads strategy & coordinate the production as needed
• Write website copy for artist landing pages
• Contribute ideas that improve marketing systems and team performance

Who We're Looking For

You may be a fit if:

• You are highly self-motivated
• You consistently take initiative without being asked
• You care deeply about quality
• You have strong creative instincts
• You can communicate ideas clearly and confidently
• You enjoy solving problems and figuring things out
• You can balance creativity with business objectives
• You are comfortable receiving direct feedback and improving quickly

This Role Is Probably NOT For You If:

• You need constant direction to stay productive
• You prefer execution over strategy
• You struggle with organization and follow-through
• You only think about social media in terms of trends and engagement
• You are uncomfortable taking ownership of outcomes

Preferred Experience

• Experience managing social media for brands, creators, or businesses
• Strong copywriting and storytelling ability
• Experience with Instagram, TikTok, and short-form content strategy
• Strong understanding of content performance and analytics
• Experience leading projects or managing initiatives
• Photography, videography, or editing experience is a plus

Application Requirements

To apply, please submit:

• Resume
• Portfolio or examples of accounts you've managed
• Three social media accounts you believe are exceptionally well run and why
• A brief explanation of a social media campaign, post, or piece of content you are particularly proud of and what made it successful

Benefits

• Competitive pay based on experience + performance bonuses
• Creative, high-end studio environment
• Career growth and mentorship opportunities
• Paid time off and flexible scheduling
• 401(k) matching
• Health insurance
• Flexible schedule
• Paid time off

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Dallas, TX 75240