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Social Media & Video Marketing Manager
Social Media & Video Marketing Manager
Pay: $50,000 - $55,000 per year
Application Requirements
In addition to a resume, applicants must submit the following:
- Portfolio of Video & Social Content
Short-form video (Reels, TikTok, Shorts), social campaigns, or hospitality-related content preferred - Sample Writing
Captions, descriptive copy, and promotional messaging (multiple formats encouraged) - Software Proficiencies
Please list tools you actively use (e.g., Meta Business Suite, TikTok, CapCut, Adobe, Canva, Later, Hootsuite, etc.) - Please submit these required items through email to leslie.herrington@smrhotels.com
Purpose
The Social Media & Video Marketing Manager at Smoky Mountain Resorts is responsible for bringing our brands to life across social platforms through compelling storytelling, high-quality video, and engaging content. This role is highly executional and creative, with a strong emphasis on short-form video, on-property content capture, and daily social engagement.
You will manage social media for a diverse hospitality portfolio, including the largest waterpark resort in Pigeon Forge, a boutique hotel, and an indoor/outdoor waterpark condo resort. Working closely with the Digital Marketing Strategist and revenue team, this role ensures social media efforts support brand awareness, guest engagement, and revenue-driving initiatives.
This is a salary-exempt position, with an expected workload of 40–50 hours per week, including some flexibility for on-property shoots, events, and seasonal needs.
Primary Duties & Responsibilities
Social Media & Video Content Creation
- Plan, shoot, edit, and publish short-form video content for Instagram, Facebook, TikTok, and emerging platforms
- Capture on-property content including rooms, amenities, waterparks, dining, events, and guest experiences
- Stay current on social trends, audio, formats, and platform best practices, adapting content quickly and creatively
Social Media Management & Execution
- Manage day-to-day posting, scheduling, and engagement across all resort social channels
- Write engaging captions that reflect brand voice while encouraging interaction and conversion
- Monitor comments, messages, and trends to maintain a strong and responsive brand presence
Brand & Visual Consistency
- Ensure visual storytelling aligns with brand standards across all Smoky Mountain Resorts properties
- Maintain consistency across multiple brands while highlighting each property’s unique personality
- Support on-site marketing visuals and signage as needed
Campaign Support & Collaboration
- Execute social components of marketing campaigns developed by the Digital Marketing Strategist
- Collaborate with internal teams on promotions, events, seasonal campaigns, and new offerings
- Assist with influencer visits, content creation, and partnership activations
Performance Tracking & Optimization
- Track and report on social performance metrics including reach, engagement, and video views
- Use insights to refine content strategies and improve performance over time
- Share trend observations and content opportunities with the marketing team
Creative Asset Development
- Support photography and videography needs for marketing initiatives
- Organize and maintain a content library for ongoing and future use
Ideal Candidate Profile
- Strong video-first mindset with hands-on filming and editing experience
- Comfortable being on-property and capturing real-time content
- Deep understanding of social media platforms, especially Instagram and TikTok
- Creative, organized, and able to manage multiple brands and deadlines
- Experience in hospitality, tourism, lifestyle, or entertainment marketing preferred
- Collaborative team player who thrives in a fast-paced, seasonal environment
Skills / Knowledge / Experience
- Bachelor's degree in Marketing, Business, Digital Media, Communications, or a related field.
- 3-5 years of marketing experience, preferably with experience overseeing multiple brands in one portfolio.
- Extensive copywriting experience with an exceptional understanding of grammar.
- Proven project management experience is preferred.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Creative mindset with a focus on detail-oriented execution.
- A love for storytelling with strong writing and editing skills.
- A knowledge of content creation and development.
- A knowledge of the Adobe Creative Cloud stack, including Illustrator, Premiere Pro, Lightroom, and Photoshop as well as Canva and other creative tools.
Benefits:
- Years of Service Getaway (receive a company paid vacation after a year of service)
- 401k with 4% company match
- Health, dental, and vision insurance for $29 per week
- Paid Time Off
- Sick Time
- Maternity/Paternity Leave
- Professional Growth Opportunities
- Tuition Reimbursement
- Employee Discounts
Essential Functions:
Specific vision abilities required for this job include peripheral, distance, close, and depth perception and the ability to adjust vision focus. The employee is regularly required to talk, hear, and sit, use hands to finger, touch, handle, and feel. The employee is frequently required to stand, walk, climb and descend numerous flights of stairs consistently. The employee is required to use hand, arm, and leg to reach, bend, push, pull, stoop, kneel, and crouch. The employee must occasionally lift and move up to 50 pounds daily on their own. Ability to tolerate various temperatures while working outdoors. This position requires continuous ability to remember information.
Collier Development Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Collier Development Company drives a warm and welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.
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