Social Media/Digital - Strategist/Writer

About Us:

Freeflow is a leading digital and full-service advertising agency that specialises in delivering result-oriented solutions for our clients. We offer a wide range of services, including social media management, digital advertising, SEO, content marketing, and more. We are driven to help businesses thrive in the new marketing landscape and achieve their marketing objectives.

Position Summary:

We are looking for a creative and results-driven Senior Social Media Strategist, who will play an important role in developing and managing the social media / digital strategy for our clients. The ideal candidate must have a deep understanding of social media trends, analytics, and best practices, as well as a passion for brand storytelling and digital marketing. The candidate will be responsible in aligning the brand's social media / digital presence with its overall business goals.

Key Responsibilities:

Develop and implement comprehensive social media strategies, lead the creation and curation of high-quality content (text, images, and videos) for various social media platforms, ensuring consistency with brand voice and messaging. Monitor and analyze social media metrics to measure performance and identify opportunities for optimization. Being up-to-date with the latest social media trends, algorithms, and best practices. Collaborate with other marketing team members to ensure integrated campaigns and messaging. Manage social media budgets and track ROI. Oversee the work of junior social media team members.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing or a similar role.
• Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Excellent writing and communication skills.
• Creative and innovative mindset.
• Analytical skills to measure and analyze campaign performance.
• Ability to work independently and as part of a team.

Preferred Skills:

• Experience with social media management tools
• Knowledge of graphic design or video editing software.
• Experience in paid social media advertising.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Work Location: In person