Social/Digital Marketing

Job Overview
We are seeking a dynamic and innovative Social/Digital Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze digital performance to engage audiences and drive growth. Your creative vision combined with strategic insights will help us build meaningful relationships with our community, enhance brand awareness, and boost online engagement. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact in the fast-paced world of social media marketing.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor campaigns, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content strategies.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to optimize reach and ROI.
• Collaborate with public relations teams to craft press releases, manage media relations, and enhance brand reputation.
• Perform keyword research and implement SEO best practices to improve organic search visibility across digital channels.
• Track web analytics using Google Analytics and web analytics tools to measure campaign success and identify opportunities for improvement.
• Proofread all content for accuracy, clarity, and tone consistency before publication.
• Support e-commerce initiatives by creating engaging product descriptions and promotional content that drive conversions.Qualifications
• Proven experience in social media marketing, digital marketing, or related fields with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for content creation.
• Familiarity with social media management tools such as Hootsuite and Buffer for scheduling and analytics.
• Knowledge of SEO strategies, keyword research techniques, and web analytics tools like Google Analytics.
• Strong graphic design skills with an eye for branding consistency across all digital assets.
• Experience in public relations activities including relationship management with media outlets.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent proofreading skills with attention to detail in all written content.
• Basic photography skills for creating original visual content; experience with video editing is a plus.
• Understanding of e-commerce platforms and digital advertising strategies including Facebook Advertising campaigns. Join us in shaping compelling digital narratives that captivate audiences worldwide! This paid role offers an energetic environment where your creativity fuels impactful marketing initiatives that grow our brand presence every day.

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person