Sofar Singles Event Promoter (specify your city - revenue share only)

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  Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

What You'll Do:

• Launch and grow Sofar’s singles programming in your city: producing, promoting, and selling tickets with self-directed local marketing tactics.
• Curate experiences and event flow that maximize opportunities for guests to meet and connect authentically.
• When applicable, devise and apply strategies to achieve a suitable gender balance between event attendees.
• Use knowledge of your city’s dating/social scene to select venues, programming, and atmospheres that are welcoming and resonate with your audience.
• Strategically identify and reach key audience segments in your city to ensure events attract a balanced, engaged, and diverse group of attendees.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
• Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Work closely with the Global Communities team to uphold Sofar’s standards, share learnings, and help shape Sofar’s singles initiatives more broadly.
• Support financial performance by tracking profitability and helping ensure healthy growth of the city’s singles programming.
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
• Build relationships with local businesses and organizations to support sponsorships or private event activations tied to singles events.
• Identify and cultivate partnerships with community organizations, collectives, and local networks with aligned audiences to broaden reach and co-promote events.
• Contribute to a diverse ecosystem of Sofar experiences by collaborating with fellow Producers on ideas, cross-promotions, and community-building initiatives.

Who You Are:

• You have deep connections to your local scene and play an active role in building community around it
• You have 1-3 years of experience in live event curation, production, promotions, social media marketing, sales, and/or partnerships, ideally with exposure to singles mixers, speed dating, or connection-driven events.
• You’ve organized, attended, or participated in singles events and have strong intuition about what activities, environments, and icebreakers feel natural (and which feel forced).
• You’re comfortable putting yourself out there to make others feel at ease and create a genuinely welcoming atmosphere.
• You’re deeply tapped into your city’s social and dating culture: the neighborhoods, venues, and experiences that resonate with different age groups, identities, and communities. You segment audiences thoughtfully and understand that different groups may want very different types of experiences.
• You’re a frequent event-goer who naturally scouts unique venues, experiences, and partners. You approach this work holistically – not just through a music lens – and have a growing network you can activate for bookings, collaborations, and special formats.
• You’re adaptable, reflective, and feedback-driven, continually interrogating what works, what doesn’t, and why. You’re open to criticism, curious about perspectives beyond your own, and attentive to how different genders, identities, and orientations might experience the same event.
• You’re commercially minded and understand how sharp programming, smart promotion, and strategic partnerships drive ticket sales, audience growth, and help solve challenges like balancing gender ratios.
• You excel at building relationships with community-driven organizations, local businesses, media partners, and other groups that bring cultural and strategic value to Sofar’s singles programming.
• You’re confident pitching ideas, event concepts, and partnership opportunities, ideally with some experience securing sponsorships or marketing activations.
• You take pride in your work and bring professionalism, ownership, and hospitality to every touchpoint with guests, partners, venues, and collaborators.
• You’re highly organized, a clear communicator, and thrive in flexible, self-directed environments while staying connected and collaborative with the broader Sofar team and other Producers in your city.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.