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Solutions Marketing Manager
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Position Description
Position Title: Solution Marketing Manager
Department: Marketing
Location: Alpharetta, GA or remote
Reports to: Senior Solutions Marketing Manager
Job Scope and Accountabilities:
The Solution Marketing Manager will lead the strategy and execution of Kahua’s marketing efforts to drive demand across our key verticals. This role will own the execution of multi-channel campaigns that convert interest into pipeline—working closely with sales, content, and digital and create measurable account influence to optimize performance at every stage of the funnel.
Key Responsibilities:
- Lead the strategy and execution of Kahua’s targeted verticals with the goal of MQL to Opportunity conversion and ARR goals.
- Develop a deep understanding of Kahua’s customers, products, their target market segments & audiences and how best to reach buyers throughout the customer journey
- Execute full-funnel marketing campaigns across email, digital ads, paid social, webinars, and more
- Target named account lists with Account Based Marketing strategies designed to influence and accelerate pipeline generation
- Own vertical-level lead generation and nurture strategy working closely with Sales, Product, and Solution Marketing leadership
- Leverage existing content and collaborate with the content team to create industry-relevant messaging and assets
- Optimize campaign performance based on data and feedback from Sales
- Partner with Demandbase and Salesloft teams to align outreach and account-based tactics
- Support regional events, webinars, and industry forums to drive engagement
- Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments
Education & Qualifications
- Bachelor’s degree in business, Arts, Science or Engineering required; MBA is a plus
Required Professional Experience:
- 5+ years of demonstrated success in marketing in a B2B SaaS company
- Experience with account-based marketing programs and the Enterprise SaaS sales cycle
- Experience with CRM and Marketing Automation Software (Salesforce and HubSpot is a plus)
- Demonstrated ability to engage decision makers and executives
Preferred:
- Experience and knowledge of the Construction market
- Demonstrated track record of success meeting or exceeding lead and pipeline generation targets
Interpersonal & Business Skills:
- Honesty and integrity in all job responsibilities
- Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams
- Data-driven, analytical mindset to drive marketing insights and decisions
- Business savvy individual who likes to stay abreast of emerging trends and marketing tactics
- Attention to detail with strong written and verbal communication skills
- Superior work ethic and commitment to customer satisfaction – both internal and external
- Exhibits alignment with Kahua’s Core Values of Teamwork, Customer Focus, Continuous Improvement, Performance, and Work-Life Balance
At Kahua, we value a diverse, inclusive workforce and we provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at careers@kahua.com.
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