Specialist Digital Marketing

Specialist Digital Marketing

We are searching for an experienced Specialist Digital Marketing at our Executive Office Building facility.

Primary Duties and Responsibilities:

Are you ready to think about the future and dream big? At Port Houston, we're seeking individuals who are eager to tackle the most significant challenges of their careers. For over a century, we've been driven by vision and scale, delivering impactful initiatives that shape Houston and the region. Our sustainability and success hinge on attracting, retaining, and nurturing exceptional talent.

When you join Port Houston, you're embarking on a journey towards a fulfilling career path. Take the first step in the right direction—are you READY?

Position Summary:

Administer and facilitate all digital marketing efforts by developing and executing digital
communication campaigns, and managing web updates as needed on the Port Houston
website(s) to increase awareness, deepen stakeholder engagement and promote the Port
Houston brand.

Responsibilities/Duties:

• Analyze digital data to draw key recommendations around website, email marketing,
  and social media optimization
• Serve as project lead for website redesign, website updates, plugins monitoring
• Establish effective brand presence across variety of social media channels
• Use video to help tell our story online
• Conduct digital audits of the Port Houston brand online
• Maintain digital dashboard of several different accounts
• Coordinate with internal teams to identify priorities and create digital and social
  campaigns for a variety of Port initiatives
• Write and send emails to stakeholders
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message and tone is consistent
• Serve as the primary point of contact for website updates and revisions
• Perform website analytics on a regular basis or as needed
• Assist research, writing, and editing of printed and digital collateral
• Maintain and help to evolve the voice of web communications by researching and
  writing for the Port Houston website, e-mails and social media
• Conduct research on new content areas and maintain editorial calendar
• Identify and assess new, under-leveraged or emerging digital channels of
  communication (e.g. apps, social media, mobile technologies, blogs, user-generated
  content, video) to determine the value in driving marketing objectives
• Develop and execute paid social campaigns that integrate seamlessly with broader
  marketing strategies
• Manage user experience on website
• Stay abreast of social trends and best practices
• Manage digital media budget
• Act in accordance with Port Houston core values (respect, excellence, accountability,
  diligence, and you)
• Perform other duties as needed

Education/Experience:

• Bachelor’s degree in Business Administration, Marketing, Communications, Public
  Relations, or related major in a public or accredited private academic institution
  preferred
• 3+ years of related digital marketing experience required
• Experience executing paid social media campaigns
• Previous SEO experience
• Proficiency in corporate social media and trends

Knowledge, Skills and Abilities:

• Knowledge of traditional and digital marketing
• Knowledge of video and photo editing software such as Adobe
• Knowledge of WordPress, and Hubspot or CRM platforms
• Knowledge of digital publishing
• Knowledge of blogging and email campaign development
• Knowledge of social media marketing
• Knowledge of social media technologies, platforms, and measurement techniques
  specifically Facebook, X, and LinkedIn, Instagram and YouTube
• Knowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms,
  Google products, and CRM
• Knowledge of creating/editing HTML for email and web
• Verbal and written communication skills
• Creativity and organizational skills
• Ability to engage management decision makers and influencers
• Ability to take a proactive approach to improve our communications and brand across
  all online channels
• Ability to self-motivate and work independently
• Ability to pay attention to detail
• Ability to use good judgment when posting, replying, and sharing content
• Ability to capture and post images via mobile

Key Competencies Required:

• Communication
• Collaboration
• Creativity and Innovation
• Customer Focus
• Information Monitoring
• Organizational Agility

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate, but due to open office environment noise level may occasionally be high. To apply, please go to porthouston.com/careers. Only applications submitted through the Port Houston Careers website will be acknowledged. Port Houston is an equal opportunity employer and participates in the E-Verify program supervised by the U.S. Government.

Thank you for choosing Port Houston in your career search.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

<<MINIMUM QUALIFICATIONS>>

Exempt

Annual Salary

0.00 - 0.00

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.