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Specialist, Growth Operator
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Role Summary
PiP is hiring a Growth Operator to own acquisition, attribution, and funnel performance across the PiP platform. You will run paid experiments, enforce clean measurement (UTMs, pixels, event schema), and publish a crisp weekly growth narrative with clear keep/kill/scale decisions. Day-to-day, you'll partner with Creative and Community to translate data into fast iterations. Success = efficient, scalable traffic that converts into qualified signups and active users, with CAC in range and cohort quality trending up.
Key Outcomes (KPIs)
Rising CTR and LP• Signup CVR; Joins/Signup at or above target
CAC within guardrails; weekly budget reallocated to winners
Bulletproof UTM/pixel hygiene; working GA4/PostHog dashboards
Weekly growth memo with insights and next tests
Responsibilities
Plan, launch, and optimize multi-channel paid experiments (X/YouTube/TikTok/Meta or similar)
Own UTM schema, pixels, server events; QA tracking end-to-end
Build dashboards; automate a daily KPI email (CTR, CVR, Joins, CAC)
A/B test landing flows and top-of-funnel assets; recommend changes from data
Forecast spend/CAC; set guardrails (geo, frequency caps, brand safety)
Attribute creator/partner traffic; maintain link hygiene and cohort views
Monitor early retention proxies (return visits, depth); flag risks early
Qualifications
What You'll Bring
Must-Haves:
4-6+ years in growth/performance for consumer products
Hands-on GA4 + PostHog/Mixpanel; Looker Studio (or equivalent)
Operated budgets across at least two of X/TikTok/Meta/YouTube
Strong UTM/pixel discipline; event schema design + QA
Analytical storytelling (Sheets/SQL basics a plus); clear written comms
Based in Dubai (or relocating); comfortable with fast test cycles
Nice to Have:
Fintech/crypto, trading, gaming, or competitive product experience
Server-side tracking familiarity; basic SQL
Experience using AI tools for reporting/creative iteration
Arabic a plus
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