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Specialist, Marketing
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About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.
Role: Specialist, Marketing
Work Location: Mumbai (Malad)
Product: SitePlug.com
About Role:
As the Specialist, Marketing for SitePlug, you will be responsible for driving end-to-end marketing initiatives that strengthen brand visibility, sharpen positioning, and generate high-quality leads across key global markets including US, Europe, UK, and APAC. This role requires a strong balance of strategy, execution, and creativity, with a clear emphasis on content writing, campaign management, and data-driven decision-making. You will work closely with cross-functional teams across sales, product, operations, and leadership to deliver impactful marketing programs that contribute directly to business growth.
Roles & Responsibility:
- Partner with leadership to define and execute brand, media, and go-to-market strategies, balancing awareness, engagement, and lead generation across regions.
- Plan, execute, and optimize multi-channel marketing campaigns across content, email, digital, and partner channels with a strong focus on lead quality, conversions, and ROI.
- Write, review, and edit high-quality marketing content including blogs, case studies, newsletters, sales decks, website copy, and social media posts, ensuring consistency in messaging and brand voice.
- Collaborate closely with sales, product, design, tech, and business teams, as well as external partners and agencies, to ensure alignment and timely execution of campaigns.
- Build and manage a central repository of sales-enablement assets such as presentations, one-pagers, brand videos, award submissions, case studies, and customer success stories.
- Execute, monitor, and optimize CRM-driven campaigns on HubSpot, ensuring effective lead nurturing and sustained engagement.
- Track campaign performance using analytics and dashboards, derive insights, optimize spend, and report on KPIs for continuous improvement.
- Support quarterly business reviews (QBRs) and leadership updates by presenting consolidated marketing performance insights and recommendations.
- Contribute to brainstorming and ideation for thought leadership initiatives and global marketing campaigns.
Required Skills:
- 2–3 years of marketing experience, preferably in AdTech, Digital Marketing, SaaS, or Affiliate Marketing.
- Exceptional content writing, editing, and storytelling skills with strong attention to detail and tone.
- Proven experience executing B2B marketing campaigns with measurable business impact.
- Hands-on experience with CRM, email marketing, and analytics tools such as HubSpot, Google Analytics, LinkedIn Ads, etc.
- Experience in annual marketing planning, performance tracking, and budget management.
- Strong analytical mindset with the ability to translate data insights into actionable strategies.
- Excellent communication, stakeholder management, and project management skills.
- Comfortable working in a fast-paced, cross-functional, global environment.
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