Specialist SEO

The Specialist SEO will be shaping our Sales & Marketing efforts for our SAAS-based product. The person will be managing search, display, social, email, and retargeting paid digital advertising campaigns that are aimed at generating leads and brand awareness to surpass the goals of clients.

Responsibilities

• Shape and lead our digital marketing initiatives, ensuring alignment with overarching strategic objectives.
• Strategise and execute marketing campaigns to elevate brand recognition and drive lead generation, with a keen focus on maximising return on investment (ROI).
• Curate a diverse array of content to bolster integrated campaigns, encompassing outbound emails, campaign-specific landing pages, webinars, info-graphics, and social media content.
• Using analytical skills to identify and test emerging business market growth and improvement opportunities.
• Conduct a thorough analysis of marketing pipelines, devising and implementing actionable plans to optimize ROI.
• Develop effective display campaigns, including banner ads, social media, and retargeting.
• Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
• Research and analyze competitor SEM campaigns
• Manage A/B testing, including ad copy and landing page optimization to improve click-through and conversion rates.
• Develop and manage forecasts; implement strategies to achieve/exceed targets.

Qualification and Skills

• Bachelor's degree in Marketing and Sales/Advertising Field
• At least 2+ years of experience with SAAS B2B LinkedIn lead generation & Email Marketing.
• Proficiency in analyzing marketing pipelines, improving and maximizing ROI.

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Application Question(s):

• Are you comfortable commuting to this job's location?
• We must fill this position urgently. Can you start immediately?
• How much is your Current Salary ?
• How much is your Expected Salary ?
• Please Mention Your Notice Period ( in Weeks )?

Education:

• Bachelor's (Required)

Experience:

• Business Communication: 3 years (Required)
• Email Marketing: 3 years (Preferred)
• SAAS B2B LinkedIn lead generation: 3 years (Preferred)
• Strategy Implementation: 3 years (Preferred)
• Content Writing: 3 years (Preferred)
• SEO: 3 years (Preferred)

Location:

• Lahore Johar Town (Preferred)

Work Location: In person