Lead Generation & Outreach
Serve as the first point of contact for prospective families exploring USPA.
Actively pursue new leads through outreach, events, community engagement, and strategic partnerships.
Build and maintain a strategic outreach calendar aligned with enrolment goals.
Develop relationships with homeschool groups, educational consultants, youth programs, and parent networks.
Conduct outbound outreach via phone, email, and social platforms.
Monitor educational and enrolment trends to identify new pools of high-fit prospective students.
Track outreach effectiveness and continuously adjust strategies to improve lead volume and quality.
Represent USPA at virtual and in-person fairs, events, and partner activities.
Deliver engaging presentations and collect prospective family information.
Coordinate with Marketing to ensure consistent messaging and brand alignment.
Follow up promptly with event-generated leads and nurture next-step engagement.
Re-engage past leads and proactively identify families who may benefit from flexible or alternative education models.
Pipeline Development & CRM Ownership
Enter all new leads into the CRM.
Maintain accurate, up-to-date lead activity and ensure full pipeline capture.
Nurture prospective families through early engagement and next-step conversations.
Determine lead readiness and transition qualified families to Admissions Advisors.
Provide high-level program information and address early-stage family questions.
Collaboration & Handoff
Partner closely with Admissions Advisors to ensure a smooth and aligned transition.
Send detailed handoff emails including lead context, notes, and scheduled dates.
Maintain thorough CRM documentation to support seamless onboarding and family experience.
Share insights from families and the field to inform enrolment strategy and process improvements.
Pace, Accountability & Results
Manage a high-volume pipeline in a fast-paced environment.
Track metrics, report on pipeline growth, and meet enrolment contribution goals.
Proactively identify pipeline gaps and take corrective actions without prompting.
Consistently meet or exceed monthly, quarterly, and annual enrolment targets.
Balance empathy, responsiveness, and accountability in all family interactions.